Key Takeaways From This assessment

This influencer management assessment—your FREE and comprehensive guide—helps you determine if you are getting DEI right:

  • Internally in your business.
  • Externally (with vendors, contractors, and other resources).
  • In your Influencer Marketing practice.
  • In the Influencer Marketing strategy and brainstorming phase.
  • In the planning phase.
  • In the influencer partnership recruiting phase.
  • In the campaign execution phase.


Think managing diversity marketing campaigns is a breeze? Think again!

Diversity in Influencer Marketing is about much more than race or just checking a quota box. The business case for diversity is tried, tested, and proven. Not only is it the right thing to do from a human kindness perspective, but it makes good business sense. We have the ultimate guide in creating, launching, and managing diversity marketing campaigns.

Getting diversity, equity, and inclusion (DEI) right requires many steps from strategy and planning to execution in the campaign process. Download this free assessment to make sure you are hitting the DEI mark in your Influencer Marketing campaigns.




This DEI assessment includes questions for you to rate your DEI business and Influencer Marketing performance. It's time to get DEI right in your marketing practices.



There are 58 questions to answer with a simple yes or no. Or, judge your performance on a scale from 1-10 (10 is excellent and 1 is underperforming).



Creating a DEI improvement plan using the table provided in the document will give you quantifiable and deadline-driven action steps to help make sure you are DEI-friendly.

"The business case for diversity is tried, tested, and proven. Not only is it the right thing to do from a human kindness perspective, but it makes good business sense. Yet, some companies and organizations, including agencies and brands, are lagging behind."



Jyl is the CEO/Founder of FORWARD Influence (formerly Mom It Forward), a digital agency that facilitates partnerships between brands and influencers, provides influencer marketing managed services, manages event sponsorships, and develops training programs. A pioneer in the influencer marketing industry, Jyl consults with brands and agencies, helping them develop and successfully execute influencer marketing strategies and campaigns. For nearly 15 years, FORWARD Influence has hosted hundreds of events, managed thousands of campaigns, and generated billions of impressions for Fortune 10 to startup brands.

Since entering the social media space in 2008, Jyl has organized more than 250 events, including Family Forward (2011-2017), an annual retreat for 400+ digital influencers and their families, and the Evo Conference—a social media educational event for 350+ women in the digital space (2010-12). Additionally, she volunteered on the Mom Advisory Council for ONE.org (2011-2016), was one of three US representatives on the McDonald's Global Parents Table (2012-14), was recognized as one of the Top 25 Women Who Rock Social Media by Top Rank Marketing (2014), was a United Nations Foundation Shot@Life Champion (2013), was named one of Parent Magazine’s Top 10 Power Moms (2010), was listed as one of Babble’s Top 50 Twitter Moms, has written for sites like Baby Center and the Huffington Post, was on the founding board of the Social Media Club of Salt Lake City (2008/09), and is well known for starting the Twitter Party phenomenon in 2008.

Additionally, Jyl was a Founder and on the Board of Advisors for the Influencer Marketing Association established in 2018 as the first official trade organization committed to defining, growing, and protecting Influencer Marketing practices.

An avid traveler, Jyl has visited all 50 US states and nearly 60 countries. In a previous life, she worked nine years for FranklinCovey in instructional design and project management and did stints in newspaper reporting and retail advertising. Offline, Jyl lives in the beautiful Rocky Mountains with her husband (@TroyPattee), two teen boys, and their beagle named #Hashtag (she crowdsourced the name with her Twitter community).

Influencer Marketing is the smart choice when it comes to driving ROI. Be sure your DEI performance is top-notch.