DIVERSITY, EQUITY, AND INCLUSION (DEI) EBOOK
Key Takeaways From This Comprehensive Guide
This DEI eBook—your FREE and comprehensive guide—helps you:
- Learn the ins and outs of DEI in Influencer Marketing campaigns.
- Improve your current DEI marketing practices.
- Run results-driven DEI-friendly Influencer Marketing campaigns.
- Identify mistakes to avoid in diversity nfluencer campaigns.
- Ensure your diversity Influencer Marketing campaigns hit the mark.
Your goal should be to create Influencer Marketing campaigns that are built on diversity, equality, and inclusivity. But, getting diversity right in campaigns can be tricky.
Diversity, equity, inclusion (DEI), Inclusive Marketing, and Multicultural Marketing are the right choice because they reflect human kindness. That said, companies will be most convinced to commit to and follow through on diversity initiatives when they experience a return on their investment (ROI), especially benefits that positively impact the business' bottom line.
In this eBook, you'll learn what DEI means, how it relates to Influencer Marketing, how it differs from Inclusive and Multicultural Marketing, how to involve influencers who match your target market in every phase of your Influencer Marketing process, and surefire tips to ensure your campaigns deliver diversity and financial ROI.
"While DEI looks to shape corporate cultures to be more diverse, equitable and just; Inclusive Multicultural Marketing aims at growing the business by investing in research and strategic initiatives to authentically market to multicultural audiences."
— Juanita Velez, Multicultural Marketing Expert and Founder of HYPE
BONUS RESOURCE: HELPFUL ASSESSMENT
THE ULTIMATE DEI ASSESSMENT
This DEI assessment includes questions for you to rate your DEI business and Influencer Marketing performance. Answer the questions with a simple yes or no. Or, judge your performance on a scale from 1-10 (10 is excellent and 1 is underperforming). Assessing your DEI practices helps you identify areas of excellence and areas of improvement. [Download now]
ABOUT THE AUTHOR
Jyl is the CEO/Founder of FORWARD Influence (formerly Mom It Forward), a digital agency that facilitates partnerships between brands and influencers, provides influencer marketing managed services, manages event sponsorships, and develops training programs. A pioneer in the influencer marketing industry, Jyl consults with brands and agencies, helping them develop and successfully execute influencer marketing strategies and campaigns. For nearly 15 years, FORWARD Influence has hosted hundreds of events, managed thousands of campaigns, and generated billions of impressions for Fortune 10 to startup brands.
Since entering the social media space in 2008, Jyl has organized more than 250 events, including Family Forward (2011-2017), an annual retreat for 400+ digital influencers and their families, and the Evo Conference—a social media educational event for 350+ women in the digital space (2010-12). Additionally, she volunteered on the Mom Advisory Council for ONE.org (2011-2016), was one of three US representatives on the McDonald's Global Parents Table (2012-14), was recognized as one of the Top 25 Women Who Rock Social Media by Top Rank Marketing (2014), was a United Nations Foundation Shot@Life Champion (2013), was named one of Parent Magazine’s Top 10 Power Moms (2010), was listed as one of Babble’s Top 50 Twitter Moms, has written for sites like Baby Center and the Huffington Post, was on the founding board of the Social Media Club of Salt Lake City (2008/09), and is well known for starting the Twitter Party phenomenon in 2008.
Additionally, Jyl was a Founder and on the Board of Advisors for the Influencer Marketing Association established in 2018 as the first official trade organization committed to defining, growing, and protecting Influencer Marketing practices.
An avid traveler, Jyl has visited all 50 US states and nearly 60 countries. In a previous life, she worked nine years for FranklinCovey in instructional design and project management and did stints in newspaper reporting and retail advertising. Offline, Jyl lives in the beautiful Rocky Mountains with her husband (@TroyPattee), two teen boys, and their beagle named #Hashtag (she crowdsourced the name with her Twitter community).