INFLUENCER MARKETING EBOOK
Key Takeaways From This Comprehensive Guide
This Influencer Marketing eBook—your FREE and comprehensive guide—helps you:
- Develop a solid Influencer Marketing strategy.
- Improve your current Influencer Marketing plans.
- Run results-driven Influencer Marketing campaigns.
- Identify Influencer Marketing tactics that best match your primary objectives.
- Follow Influencer Marketing best practices to streamline your practice and drive ROI.
Crafting campaigns may get your creative juices flowing, but without focusing on results for your next award-winning campaign, you’re not likely to improve your brand's bottom line.
When it comes to Influencer Marketing, have you ever been tempted to skip right over the planning phase and start brainstorming your next sure-to-go-viral campaign? If you have, then you are not alone. Talking tactics is a much sexier albeit distracting first step than, say, waiting around to come to consensus on goals and budget.
What sets apart one brand from the next when it comes to influencer marketing is its ability to develop quality content (e.g., articles, social media posts, videos, etc.) that drives measurable results. And that requires planning. So, not skipping the critical first step and, instead, creating a solid influencer marketing strategy is the key to developing campaigns that have the best chance of moving the needle for your business. A viral video AND ROI? Now, that’s a win-win!
"Why send mass blasts and hope your advertising reaches and resonates with just the right consumers? Instead, go straight to the source and partner with influencers who have sway with your target demographic. You'll enjoy an average cost lower than that of traditional advertising and will see higher ROI."
ABOUT THE AUTHOR
Jyl is the CEO/Founder of FORWARD Influence (formerly Mom It Forward), a digital agency that facilitates partnerships between brands and influencers, provides influencer marketing managed services, manages event sponsorships, and develops training programs. A pioneer in the influencer marketing industry, Jyl consults with brands and agencies, helping them develop and successfully execute influencer marketing strategies and campaigns. For nearly 15 years, FORWARD Influence has hosted hundreds of events, managed thousands of campaigns, and generated billions of impressions for Fortune 10 to startup brands.
Since entering the social media space in 2008, Jyl has organized more than 250 events, including Family Forward (2011-2017), an annual retreat for 400+ digital influencers and their families, and the Evo Conference—a social media educational event for 350+ women in the digital space (2010-12). Additionally, she volunteered on the Mom Advisory Council for ONE.org (2011-2016), was one of three US representatives on the McDonald's Global Parents Table (2012-14), was recognized as one of the Top 25 Women Who Rock Social Media by Top Rank Marketing (2014), was a United Nations Foundation Shot@Life Champion (2013), was named one of Parent Magazine’s Top 10 Power Moms (2010), was listed as one of Babble’s Top 50 Twitter Moms, has written for sites like Baby Center and the Huffington Post, was on the founding board of the Social Media Club of Salt Lake City (2008/09), and is well known for starting the Twitter Party phenomenon in 2008.
Additionally, Jyl was a Founder and on the Board of Advisors for the Influencer Marketing Association established in 2018 as the first official trade organization committed to defining, growing, and protecting Influencer Marketing practices.
An avid traveler, Jyl has visited all 50 US states and nearly 60 countries. In a previous life, she worked nine years for FranklinCovey in instructional design and project management and did stints in newspaper reporting and retail advertising. Offline, Jyl lives in the beautiful Rocky Mountains with her husband (@TroyPattee), two teen boys, and their beagle named #Hashtag (she crowdsourced the name with her Twitter community).