Key Takeaways From This Comprehensive Guide

This influencer management eBook—your FREE and comprehensive guide—helps you:

  • Discover the secret sauce to researching and vetting influencers.
  • Learn the art of fast and easy negotiating and contracting.
  • Find out how to get Influencers to say “Yes!” to participating in campaigns.
  • Identify streamlined ways to manage influencers.
  • Ensure your influencer content achieves brand goals and drives ROI.


Combine Influencer Marketing with a solid content strategy and fuel it with paid media and you’ll have a huge marketing win for your brand. The key? Getting the right influencers on board.

Whether you’re a small business or a large corporation, choose influencers to represent your brand who align with your product, service, or cause and fit with your image. Let’s face it, genuine content results in higher engagement. You can blindly choose influencers based on their followers. But, to achieve the greatest ROI, be relentless about partnering with influencers who meet your criteria, enjoy high engagement, and have a proven track record for moving the needle on sponsored campaigns. Followers can sometimes get frustrated by seeing influencers promote sponsored content. However, their frustration decreases—or is avoided altogether—if influencers pitch brand’s products that fit their vibe—the vibe their followers love.

In this eBook, part 2 in the Comprehensive Guide to Influencer Marketing series, you’ll learn how to find and vet influencers, get them to say “Yes!” to participating on your campaigns, get tips for fast and easy negotiating and contracting, and learn best practices for managing them to drive quality results.





This eBook includes everything you need to know about how to research, vet, negotiate and contract with, and get influencers to say "Yes!" to campaigns.



By following these four steps, you'll be able research, vet, and recruit the perfect social media influencers to drive results on your Influencer Marketing campaigns.



Following these steps, you will be able to successfully manage influencers, create mutually beneficial partnerships, and drive repeat business for all who are involved.

"Your goal should be to create partnerships—not transactions—where both brand and influencer win. Since relationships are two-way, this means following basic steps of relationship building."



Jyl is the CEO/Founder of FORWARD Influence (formerly Mom It Forward), a digital agency that facilitates partnerships between brands and influencers, provides influencer marketing managed services, manages event sponsorships, and develops training programs. A pioneer in the influencer marketing industry, Jyl consults with brands and agencies, helping them develop and successfully execute influencer marketing strategies and campaigns. For nearly 15 years, FORWARD Influence has hosted hundreds of events, managed thousands of campaigns, and generated billions of impressions for Fortune 10 to startup brands.

Since entering the social media space in 2008, Jyl has organized more than 250 events, including Family Forward (2011-2017), an annual retreat for 400+ digital influencers and their families, and the Evo Conference—a social media educational event for 350+ women in the digital space (2010-12). Additionally, she volunteered on the Mom Advisory Council for (2011-2016), was one of three US representatives on the McDonald's Global Parents Table (2012-14), was recognized as one of the Top 25 Women Who Rock Social Media by Top Rank Marketing (2014), was a United Nations Foundation Shot@Life Champion (2013), was named one of Parent Magazine’s Top 10 Power Moms (2010), was listed as one of Babble’s Top 50 Twitter Moms, has written for sites like Baby Center and the Huffington Post, was on the founding board of the Social Media Club of Salt Lake City (2008/09), and is well known for starting the Twitter Party phenomenon in 2008.

Additionally, Jyl was a Founder and on the Board of Advisors for the Influencer Marketing Association established in 2018 as the first official trade organization committed to defining, growing, and protecting Influencer Marketing practices.

An avid traveler, Jyl has visited all 50 US states and nearly 60 countries. In a previous life, she worked nine years for FranklinCovey in instructional design and project management and did stints in newspaper reporting and retail advertising. Offline, Jyl lives in the beautiful Rocky Mountains with her husband (@TroyPattee), two teen boys, and their beagle named #Hashtag (she crowdsourced the name with her Twitter community).

Influencer Marketing is the smart choice when it comes to driving ROI. Be sure to get the right influencers on board.