How did Mom It Forward Media partner with Toca Boca?​

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            Highlights:

 

Mom It Forward partnered with Toca Boca for a fun-filled blog tour campaign. The participants, together with their kids downloaded and browsed through a digital kitchen application, called “Toca Kitchen” and turned the mobile experience into reality. While the main goal of the campaign was to focus on the app, mom bloggers had the option to talk about the fun and creative aspect of the experience. Thirteen bloggers from the Mom It Forward blogger network participated in this campaign. 

 

Objectives:

 

The goal of the campaign with Toca Boca was to spread the word about the digital kitchen app through a blog tour. Mom bloggers who participated in the campaign were required to download the app and play alongside their kids and be familiar with its features. From there, both mom and child choose a recipe and replicate the steps in the game into a real scenario. During the cooking process, mom bloggers are required to take photos, and avideo of their kids to be included in their blog posts. 

 

Details:

 

The fun in this campaign starts with downloading the app and browsing through it alongside your kids.The mother and kid tandem then chooses a recipe from ‘Toca Kitchen’, and replicate the steps from the application into a real kitchen setting. Blog posts for the campaign had to include photos from the cooking process and a short video of the kids. The posts should also include a short description of the app, at least one pinnable image and the recipe they’ve chosen. Publish dates for this campaign is between December 19 and 31. Social media promotions include promotional short-form posts on Facebook and Twitter, image on Pinterest, and Instagram videos.

 

Results:

 

This campaign was a success. It was impossible for kids and their mom bloggers not to enjoy the experience. Even when almost everything has gone digital, the kitchen will always be that one place that’s more enjoyable to be in, in reality. This campaign offered both scenarios, with both commencing with positive reviews.   

 

Bloggers’ Numbers:

 

  • Total Number of Bloggers: 13

  • Total Number of UVMs per Google Analytics: 4,573,276

  • Total Number of Twitter Followers: 186,630

  • Total Number of Facebook Likes: 543,998

  • Total Number of Pinterest Followers: 388,320

  • Total Number of Instagram Followers: 17,422

  • Total Number of Google+ Circles: 286,545

 

Sponsored Blog Post & Social Media Numbers:

 

  • Total Number of Sponsored Blog Posts: 13

  • Total Number of Sponsored Blog Post Visits: 35,778

  • Total Number of Social Media Posts: 77

  • Total Original Social Media Posts & Actions: 2,782

 

 

Blog Post Samples:

 

Click on the images to visit the sponsored blog posts.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Do you want to partner with us?

 

Is this program of interest to you? We would love to learn more about your brand’s goals and help create ways to get your products in the hands of social media influencers. Please contact us so that we can brainstorm and put plans into place.

 

Toca Boca

Case Study

“Super simple requirements, loved that I got to be creative! The product is great! Our kids can’t stop playing!!! We love Toca Boca!”
– Toca Boca Blogger

“The requirements were straight forward, and since we were already Toca Fans, we enjoyed it! It was a good natural fit with my blog.”
– Toca Boca Blogger

Testimonials:

“I wasn’t sure how I would like it initially, but after I saw my child play with it, I fell in love. It really is designed for kids and the way that their brains work. My 7 year old girl couldn’t put it down!”
– Toca Boca Blogger

“I liked that they didn’t just ask for a post about an app review, but brought it into real life to make it fun. I thought the cooking was a really creative way to tie things together and make the app make sense, make parents see how it has value, and make it fun.”
– Toca Boca Blogger