How did Mom It Forward Media partner with AVG Technologies?​

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            Highlights:

 

Mom It Forward partnered with AVG Technologies to promote Internet security products. The campaign enlisted the help of 18 bloggers from the Mom It Forward Blogger Network. These bloggers had a total of  1,485,522 UVM per Google Analytics, 279,617 Twitter Followers, 638,177 Facebook likes, 199,970 Pinterest followers, 23,151 Instagram followers and 98,354 Google+ circles. The bloggers
achieved a total of 141,291 visits to the sponsored blog posts.

 

Objectives:

 

Mom It Forward partnered with AVG Technologies to promote two of their online security products: ‘Magda and Mo,’ an interactive e-book series about Internet safety topics, and AVG Privacy Fix, a free downloadable app that controls your online activity, adjust privacy settings and blocks website trackers. The promotion was done through a blog tour campaign.

 

Details:

 

The blog tour campaign required each of the 18 bloggers to write and publish a post between December 1 and 10. The first 10 posts were published on the week of December 1 and the remaining 8 posts were published on the week of 

December 8. The posts have to be narrative and should include personal
experiences, and information that discusses the importance of Internet security. The bloggers also needed to promote the posts across three of their most active social media platforms including at least one pinnable image with the proper campaign hashtag.

 

Results:

 

The blog tour was considered to be a success. Mom and Dad bloggers who participated in the campaign helped increase awareness about the current issues of Internet safety and were able to discuss AVG’s online security and privacy products. The sponsored blog posts featured genuine opinions and reviews
given by the bloggers.

 

Bloggers’ Numbers:

 

  • Total Number of Bloggers: 18

  • Total Number of UVMs per Google Analytics: 1,485,522

  • Total Number of Twitter Followers: 279,617

  • Total Number of Facebook Likes: 638,177

  • Total Number of Pinterest Followers: 199,970

  • Total Number of Instagram Followers: 23,151

  • Total Number of Google+ Circles: 98,354

 

Sponsored Blog Post Numbers:

 

  • Total Number of Sponsored Blog Posts: 18

  • Total Number of Sponsored Blog Post Visits: 141,291

 

 

Blog Post Samples:

 

Click on the images to visit the sponsored blog posts.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Do you want to partner with us?

 

Is this program of interest to you? We would love to learn more about your brand’s goals and help create ways to get your products in the hands of social media influencers. Please contact us so that we can brainstorm and put plans into place.

 

AVG Technologies Case Study

“The blog post requirements were very well organized and clear to understand. I loved the opportunity to share this with my readers. It is something we use in real life and keeping our family safe is a top priority.”

– AVG Technologies Blogger

“I loved being able to share about these free Internet Safety programs and eBooks with readers. I downloaded the program, eBooks and another AVG Technologies iPad storybook to use with my kids.” 

– AVG Technologies Blogger

Testimonials:

“I thought this was a great campaign and was happy to share this content with my readers. I love the eBooks! I can’t wait to go through them with my kids.”

– AVG Technologies Blogger

“We’ve had issues with this in this family so we’re in favor of these types of products. I have already bought the products.”

– AVG Technologies Blogger