How did Mom It Forward Media partner with Pirate's Booty?​

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            Highlights:

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The perfect lunch snack for your picky pirate is here! Mom It Forward partnered with Pirate's Booty baking products by enlisting the help of 4 bloggers to share the good news about the brand's delicious, crunch, crispy puffs. The bloggers who participated in the campaign had a total of 1,442,956 UVMs per Google Analytics and a reach of 1,543,853 reach across social media platforms. 

 

Objectives:

 

Mom It Forward Media partnered with Pirate's Booty for a back-to-school themed blog tour campaign. This sought to drive word-of-mouth awareness for Pirate's Booty products.

 

Made from puffed rice and corn, and blended with real aged white cheddar cheese, Pirate's Booty is an irresistible snack baked to perfection. Pirate's Booty is made without artificial colors, flavors or preservatives and is kosher and gluten-free.

 

Details:

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Four bloggers joined in this campaign. They shared their stories about Pirate's Booty and generously shared some packable lunch boxes all kids will love.

 

As part of their requirements, the bloggers had to  publish a blog post, use the appropriate hashtags and FTC disclosure compliant, and promote the post on various social media sites.

 

Results:

 

Was this campaign successful? Yes. Why was it successful? The campaign was very unique and refreshing not only to the bloggers but also to their readers. 

 

Bloggers' Numbers:

 

  • Total Number of Bloggers: 4

  • Total Number of UVMs per Google Analytics: 1,442,956

  • Total Number of Twitter Followers: 338,138

  • Total Number of Facebook Likes: 1,023,803

  • Total Number of Pinterest Followers: 139,500

  • Total Number of Instagram Followers: 38,491

  • Total Number of Google+ Circles: 3,921

 

Sponsored Blog Post Numbers:

 

  • Total Number of Sponsored Blog Posts: 4

  • Total Number of Sponsored Blog Post Visits: 19,270

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Blog Post Samples:

 

Click on the images to visit the sponsored blog posts.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Do you want to partner with us?

 

Is this program of interest to you? We would love to learn more about your brand's goals and help create ways to get your products in the hands of social media influencers. Please contact us so that we can brainstorm and put plans into place.

 

Pirate's Booty Back-to-School 2016
Case Study

"We LOVE Pirate's Booty! Both the communication with Mom It Forward and post requirements were excellent!"

– Pirate's Booty Back-to-School 2016 Blogger

"Love the sponsor!"

– Pirate's Booty Back-to-School 2016 Blogger

Testimonials: