How did Mom It Forward Media partner with Kelly Blue Book?​

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            Highlights:

 

Mom It Forward partnered with Kelly Blue Book to spread the word about KBB's list of the 12 Best Family Cars of 2017. The campaign sought to showcase tips on how to buy and sell cars as well as how to find the perfect family cars.  The bloggers who participated in the campaign had a total of 2,451,913 UVMs per Google Analytics and a reach of 1,672,723 reach across social media platforms. 

 

Objectives:

 

Kelly Blue Book has named its list of the 12 Best Family Cars of 2017 and Mom It Forward Media teamed up with Kelly Blue Book to spread the word. The campaign sought to drive buzz and awareness of KBB, drive word-of-mouth interactions and share stories in car-buying decisions.

 

Kelley Blue Book is a leading provider of new car prices, used car values, car reviews, new cars for sale, used cars for sale, and car dealer locations.

 

Details:

 

16 bloggers from the Mom It Forward Influential Network were selected to participate in this campaign. Each blogger her tips and insights on having smart car-buying decisions and on how to find the perfect family cars. As part of the requirement, each blogger published a blog post and had it promoted on various social media channels

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Results:

 

Was this campaign successful? Yes. Why was it successful? The campaign was very unique and refreshing not only to the bloggers but also to their readers. 

 

Bloggers' Numbers:

 

  • Total Number of Bloggers: 16

  • Total Number of UVMs per Google Analytics: 2,451,913

  • Total Number of Twitter Followers: 405,363

  • Total Number of Facebook Likes: 419,580

  • Total Number of Pinterest Followers: 464,649

  • Total Number of Instagram Followers: 89,834

  • Total Number of Google+ Circles: 293,297

 

Sponsored Blog Post Numbers:

 

  • Total Number of Sponsored Blog Posts: 16

  • Total Number of Sponsored Blog Post Visits: 60,314

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Blog Post Samples:

 

Click on the images to visit the sponsored blog posts.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Do you want to partner with us?

 

Is this program of interest to you? We would love to learn more about your brand's goals and help create ways to get your products in the hands of social media influencers. Please contact us so that we can brainstorm and put plans into place.

 

Kelly Blue Book 2017 Case Study

"I enjoyed this campaign. I'm passionate about cars and vehicles in general, so it was a fun one to write."

– Kelly Blue Book 2017 Blogger

"I like the campaign because it helps my readers be more informed whrn making a large purchase like buying a car."

– Kelly Blue Book 2017 Blogger

Testimonials:

"My family are HEAVY KBB users for every car purchase! I remember getting my car at 16 and was SO frustrated it was taking so long because my mom was researching everything and using KBB…but when I got older I realized why she was.

-Kelly Blue Book 2017 Social Media Audience

"You're totally on the mark with this. Buying a car is a big purchase and should definitely consult the Kelly Blue Book. In the past, I've done it when purchasing a car from a provate owner, but never thought about it in terms of the dealership. Man I will definitely keep that in mind."

-Kelly Blue Book 2017 Social Media Audience

"I always check the Blue Book prices because people tend to overvalue their cars! Safety and price are my biggest things I look at when I buy a car."

-Kelly Blue Book 2017 Social Media Audience

"Buying a car is a big decision and it's important to do research to make sure we're making the right choice. We are actually in the market for a new car and this post is helpful."

-Kelly Blue Book 2017 Social Media Audience