How did Mom It Forward Media partner with VTech?​

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            Highlights:

 

Mom It Forward partnered with VTech to promote their products through a blog tour. The campaign enlisted the help of four bloggers to participate. The theme of the campaign is to generate online buzz about the new VTech  InnoTV, the first educational video gaming system for children. Sponsored blog posts received a total of 56,312 visits throughout the campaign. 

 

Objectives:

 

Each blogger is required to publish a post that should generate online buzz about VTech’s new products and, at the same time, leverage VTech’s position as one of the leaders in the e-learning industry. Bloggers should then promote their posts via social media networks.

 

Details:

 

Blog posts for this campaign should be no less than 300 words, and should encourage their readers to support the launch of the new product, the VTech InnoTV. Posts should include at least one pinnable image, the campaign message points, official brand links and giveaway details. Participating bloggers must also promote their posts through five social media platforms with backlinks to the original post, the designated campaign hashtag, and links to the brand’s social media accounts. 

 

Results:

 

This campaign proved to be a success after more than 50,000 visits to sponsored blog posts and satisfied participants. Bloggers loved seeing their kids having fun with the InnoTV.

 

Bloggers’ Numbers:

 

  • Total Number of Bloggers: 4

  • Total Number of UVMs per Google Analytics: 2,638,886

  • Total Number of Twitter Followers: 232,528

  • Total Number of Facebook Likes: 91,215

  • Total Number of Pinterest Followers: 90,224

  • Total Number of Instagram Followers: 43,726

  • Total Number of Google+ Circles: 308,779

 

Sponsored Blog Post & Social Media Numbers:

 

  • Total Number of Sponsored Blog Posts: 4

  • Total Number of Sponsored Blog Post Visits: 56,312

  • Total Number of Social Media Posts: 22

 

Blog Post Samples:

 

Click on the images to visit the sponsored blog posts.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Do you want to partner with us?

 

Is this program of interest to you? We would love to learn more about your brand’s goals and help create ways to get your products in the hands of social media influencers. Please contact us so that we can brainstorm and put plans into place.

 

VTech Toys

Case Study

“I loved being able to create around what we knew would work well for our readers. The sponsor is great and the promotional requirements were normal :)”
-VTech Toys blogger

“We have long used vtech and were thrilled about a new TV gaming system! The promotional requirements were easy, my readers will respond well.”
-VTech Toys blogger

Testimonials: