How did Mom It Forward Media partner with Animal Jam?​

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            Highlights:

 

Animal Jam partnered with Mom It Forward for a series of campaigns including a live event in Utah, a #gno Twitter party and word-of-mouth marketing to promote the game. For the promotion, giveaways were done through blog posts and social media updates. Animal Jam also sponsored a Family Forward event at the Living Planet Aquarium. 
 

Objectives:

 

The goal of this campaign was to create buzz about the online game "Animal Jam" and educate parents about the learning element of the game and how there are offline resources that they could use with their kids. Another goal of the campaign was for parents to teach their kids about the natural world through "Animal Jam" videos, facts, and games.

For the live event, bloggers were required to take photos of their family whilst at the Living Planet Aquarium to be posted on Instagram and tweet about the experience while using the designated campaign hashtag.
 

Details:

 

 

This campaign with "Animal Jam" required two posts on the Mom It Forward blog that featured the giveaway, brand information, and updates for the Twitter party. Mom It Forward also promoted the Twitter party via Twitter, Facebook, Pinterest and Google+.

The Twitter party was held on May 27,2014 with brand panelists and moderators from the Mom It Forward team. It was an hour-long of discussion of online parental control, #SafePlay, and tips about dealing with modern educational tools, like "Animal Jam" and other online apps/ games.

The live event held at the Living Planet Aquarium was held in July 2014. Bloggers went with their families and were treated to free tickets and a presentation from a guest speaker from National Geographic.

 

Results:

 

The Twitter party for the campaign was successful and the participants were engaged in the topic, with the questions and the exchange of opinions via Twitter. The brand was able to achieve it's goal of creating buzz and excitement about their online game.  The live event was also a success, following positive feedbacks from bloggers quoting the experience to be educational, fun and the entire experience to have gone beyond their expectations.

 

Collective Reach of Participants:

 

  • Brand Panelist: 206

  • Mom It Forward Moderators: 151,200

  • Mom It Forward Panelists: 15,212

  • Impressions: Over 10 million

 

 

Mom It Forward Blog Posts:

 

Click on the images to visit the RSVP and the Giveaway posts:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Twitter Party Discussion Screenshots:

 

 

 

 

 

 

 

 

 

 

 

 

Instagram Posts During the Live Event:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Do you want to partner with us?

 

Is this program of interest to you? We would love to learn more about your brand's goals and help create ways to get your products in the hands of social media influencers. Please contact us so that we can brainstorm and put plans into place.

 

 

Animal Jam

Case Study

Quotes from Bloggers:

“I learned more about a game that my kids were
already playing. I enjoyed the presentation and
was glad to learn about the educational benefits. I
wasn’t sure exactly what to expect before arrival.
The event exceeded my expectations.”

 

– Animal Jam Live Event Blogger

“We loved listening to Dr. Barr teach about
animals and the aquarium was fun to explore. My
son especially loved the games at the game table,
and both he and my daughter loved visiting all the
exhibits.”

– Animal Jam Live Event Blogger

“Having the guest speaker from National Geographic was amazing. This really was a great way to enjoy local activities and we can’t wait to do it again.”

 

– Animal Jam Live Event Blogger

“My family really loved the presentation by Brady
Barr. He was very entertaining and educational- my kids loved it! We loved the presentation! My kids loved meeting a “famous animal guy” Brady Barr. He was fabulous! ”

– Animal Jam Live Event Blogger