How did Mom It Forward Media partner with Arm & Hammer?​

​

            Highlights:

 

Mom It Forward partnered with Arm & Hammer for a blog tour campaign to spread the word about Tooth Tunes toothbrush. Blog posts for this campaign were staggered within weeks of February and June. As per Compete.com, bloggers for this campaign had a total of 1,250,404 UVM.

 

Objectives:

 

The goal of the collaboration work with Arm & Hammer is to spread the word about the Tooth Tunes toothbrush, specifically the ones that feature hit songs from the UK pop sensation group, ‘One Direction.’

 

Arm & Hammer wants to encourage kids to brush longer and achieve dentists’ recommend brushing time by adding a music element to the experience. Bloggers should be able to write in their own voice, and at the same time incorporate the product and its promotional features into their posts. For further promotions of the product, bloggers are expected to use the designated #ToothTunes1D hashtag when tweeting, or updating their Facebook status. 

 

Details:

 

135 posts were published for this campaign. The posts were published weekly from February until June. Bloggers were required to provide their readers information about the product, and encourage them to visit the official website through links provided by the campaign. Blog posts should include the campaign hashtag, messages, and key points to get as much promotion of the product as possible. Bloggers are provided photos to use for their posts – but could also use their own photos. 
 

 

Results:

 

After more than a hundred sponsored blog posts, Arm & Hammer successfully achieved their goals of spreading the word about Tooth Tunes products, with special promotions of the ‘One Direction’ toothbrushes.

 

Bloggers’ Numbers:

 

  • Total Number of Bloggers: 124

  • Total Number of UVMs per Compete.com: 1,250,404

 

 

 

Blog Post Samples:

 

Click on the images to visit the sponsored blog posts.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Do you want to partner with us?

 

Is this program of interest to you? We would love to learn more about your brand’s goals and help create ways to get your products in the hands of social media influencers. Please contact us so that we can brainstorm and put plans into place.

 

Arm & Hammer Tooth Tunes Case Study