How did Mom It Forward Media partner with DOLE?​

​

            Highlights:

 

Mom It Forward partnered with Dole to promote their red grapefruit variety (in time for National Grapefruit Month!) through a blog tour campaign. Twenty-six bloggers were chosen to participate in this project. These bloggers had a total UVM of 8,681,428 per Google analytics. Bloggers were provided with a publish schedule for their posts. After the end of the campaign, the collective number of visits to the sponsored posts reached 111,733. 

 

Objectives:

 

Mom It Forward partnered with Dole for another campaign to promote their red grapefruit sunrise fruit bowls in line with celebrating National Grapefruit Month. Bloggers are required to write a post that features their honest product reviews,  key message points of the campaign, and links to Dole’s official website and their social media accounts. 

 

Bloggers should be able to get the message across their readers about how convenient and go-to these fruit bowls are. That anybody can enjoy this healthy treat anywhere they go, any time of the day. To promote, bloggers needed to make updates on their social media networks and share links to their post, include the designated hashtag, and tag the brand.

 

Details:

 

Blog posts for this campaign were staggered between February 2 and 19. Bloggers were informed of the designated publish schedule. The posts should include genuine product reviews, and narrate/ discuss how they can incorporate the healthy treat in their daily routine.

 

Posts should include at least one pinnable image of the product, and be promoted across bloggers’ most active social media networks. These posts should include the campaign hashtag, backlinks to the blog post and links to Dole’s official sites.  

 

Results:

 

This collaboration work with Dole was a standard blog tour project. Bloggerspublished posts on designated dates, include pinnable images, and spread the word about the product through narratives and genuine reviews.

 

Bloggers’ Numbers:

 

  • Total Number of Bloggers: 26

  • Total Number of UVMs per Google Analytics: 8,681,428

  • Total Number of Twitter Followers: 720,716

  • Total Number of Facebook Likes: 1,270,441

  • Total Number of Pinterest Followers: 761,792

  • Total Number of Instagram Followers: 53,349

  • Total Number of Google+ Circles: 1,113,197

 

Sponsored Blog Post & Social Media Numbers:

 

  • Total Number of Sponsored Blog Posts: 26

  • Total Number of Sponsored Blog Post Visits: 111,733

  • Total Number of Sponsored Social Media Posts: 131

 

 

Blog Post Samples:

 

Click on the images to visit the sponsored blog posts.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Do you want to partner with us?

 

Is this program of interest to you? We would love to learn more about your brand’s goals and help create ways to get your products in the hands of social media influencers. Please contact us so that we can brainstorm and put plans into place.

 

DOLE Red Grapefruit Case Study

“The requirements were very easy to follow and straightforward. LOVED the product. LOVED it. I’ve bought quite a few more packages too.”
– DOLE Red Grapefruit blogger

“I enjoyed the product, and felt comfortable recommending it (to others). I would buy the product again. I liked that the requirements were reasonable  and clear.”
– DOLE Red Grapefruit blogger

Testimonials:

“I personally loved how well Dole and Mom It Forward laid out all of their specific requirements. I was already a fan before participating in this campaign so it was easy to promote and I’m still eating it!”
– DOLE Red Grapefruit blogger

“The blog post requirements were clearly outlined and made it easy for me to complete the post. The product is very good. Love the flavor, amount, and functionality.”
– DOLE Red Grapefruit blogger

“The requirements were clear and straightforward. The product is great, and would buy it! I really enjoyed the flavor and convenience that it brings.”
– DOLE Red Grapefruit blogger

“The content was very clear and the requirements were easy and fair. The product was very good. It is a wonderful addition to the DOLE line!”
– DOLE Red Grapefruit blogger