How did Mom It Forward Media partner with JOLLY TIME?​

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            Highlights:

 

Mom It Forward collaborated with JOLLY TIME for a blog tour campaign. The project chose ten (10) bloggers from the Mom It Forward blogger network to participate. The bloggers had a total UVM of 2,245,177 per Google Analytics. A combination of blog posts and social media updates contributed to the success of this campaign.

 

Objectives:

 

The goal of the campaign was to promote JOLLY TIME Popcorn and weave in authentic stories along with the blog posts. The posts needed to be at least 300 words in minimum, include the brand's link and the designated campaign message points. Bloggers also needed to mention the giveaway through JOLLY TIME's Facebook page.

 

Details:

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Each blogger is required to write a post that should include the campaign message points, include real life stories or activities they do while enjoying JOLLY TIME Popcorn. The posts needed to have at least one pinnable image, campaign hashtag and the brand's link without any follow code. Bloggers also needed to promote their posts on their social media accounts like Facebook, Instagram, Twitter and Pinterest.

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Results:

 

The campaign with JOLLY TIME was a success. Participants enjoyed working on the campaign as the sponsor is a brand they are familiar with, or are already huge popcorn fans. Blog posts for this campaign received positive feedback and a total of 15,462 visits throughout the campaign.

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Bloggers' Numbers:

 

  • Total Number of Bloggers: 10

  • Total Number of UVMs per Google Analytics: 2,245,177

  • Total Number of Twitter Followers: 93,182 

  • Total Number of Facebook Likes: 194,405 

  • Total Number of Pinterest Followers: 261,003

  • Total Number of Instagram Followers: 37,783

  • Total Number of Google+ Circles: 10,976

 

Sponsored Blog  and Social Media Post Numbers:

 

  • Total Number of Sponsored Blog Posts: 10

  • Total Number of Sponsored Blog Post Visits: 15,462

  • Total Number of Social Media Posts: 50

  • Total Number of Social Media Actions: 22,777

 

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Blog Post Samples:

 

Click on the images to visit the sponsored blog posts.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Do you want to partner with us?

 

Is this program of interest to you? We would love to learn more about your brand's goals and help create ways to get your products in the hands of social media influencers. Please contact us so that we can brainstorm and put plans into place.

 

JOLLY TIME

Case Study

“I liked how much leeway we have. Love it when a brand says we know our audience”
– JOLLY TIME Blogger

“I loved the product. Communication was very effective, I received prompt and timely updates.” 
– JOLLY TIME Blogger

Testimonials:

“I love JOLLY TIME! This is my second campaign with them and it's been so much fun!” 
– JOLLY TIME Blogger

“I LOVE their product, and love them! I felt like they went above and beyond in sending product and a beautiful magazine about the history of their company.”
– JOLLY TIME Blogger