How did Mom It Forward Media partner with The Federation of Quebec Maple Syrup Producers?​

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            Highlights:

 

Mom It Forward partnered with The Federation of Quebec Maple Syrup Producers by enlisting the help of 2 bloggers. The bloggers were tasked to develop an original recipe using the maple syrup as the only sweetener. The bloggers who participated in the campaign had a total of 236,065 UVMs per Google Analytics and a reach of 36,004 reach across social media platforms. 

 

Objectives:

 

Most people associate maple syrup with pancakes and waffles but it’s time to think outside the griddle. Mom It Forward Media partnered with The Quebec Federation of Maple Syrup to inspire bloggers and recipe fans to celebrate the versatility of pure maple syrup.

 

The bloggers had to develop an original recipe including the maple syrup as the only sweetener and must be made in one cooking container. To also encourage the readers to share their wonderful recipes, a recipe contest will be conducted and exciting prizes awaits for the winners.

 

Details:

 

The bloggers joined various social media sites in order to stimulate a friendly competition. As part of their requirements, the bloggers had to create a recipe, publish a blog post and promote the contest across social media platforms.

 

There were many entries collected and the first prize winner got the chance to win $2,000.

 

Results:

 

Was this campaign successful? Yes. Why was it successfu? The campaign was very unique and refreshing not only to the bloggers but also to their readers. The friendly competition helped to increase blog post visits, pins, and social media shares.

 

Bloggers’ Numbers:

 

  • Total Number of Bloggers: 2

  • Total Number of UVMs per Google Analytics: 236,065

  • Total Number of Twitter Followers: 5,019

  • Total Number of Facebook Likes: 18,798

  • Total Number of Pinterest Followers: 9,585

  • Total Number of Instagram Followers: 1,004

  • Total Number of Google+ Circles: 1,598

 

 

Blog Post Samples:

 

Click on the images to visit the sponsored blog posts.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Do you want to partner with us?

 

Is this program of interest to you? We would love to learn more about your brand’s goals and help create ways to get your products in the hands of social media influencers. Please contact us so that we can brainstorm and put plans into place.

 

The Federation of Quebec Maple Syrup Producers 
Case Study

“I like contests and I like having a challenge so I enjoyed it.”

– The Federation of Quebec Maple Syrup Producers Blogger

Testimonials:

“I loved the whole concept. Creating a recipe was a nice, welcome challenge. Cooking a savory dish with maple syrup opened my eyes to all sorts of possibilities. It even introduced my family to a new go to dish. I can’t wait to prepare my recipe again. I also liked the idea of submitting the recipe to a contest since it tied everything together and fully supported the entire campaign.”

– The Federation of Quebec Maple Syrup Producers Blogger