How did Mom It Forward Media partner with Wet Ones?​

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            Highlights:

 

Summer is almost over but the fun continues. Bloggers from Mom It Forward went out with their families to experience the fun at Six Flags Amusement Park. The bloggers who participated in the campaign had a total of 1,833,224UVMs per Google Analytics and a reach of 1,268,624 reach across social media platforms. Plus, an exciting prize awaits for the lucky giveaway winner!

 

Objectives:

 

School season is just around the corner and tis the season for germ-spreading but before that, kids can stillhave a lust hurrah for summer fun. Mom It Forward Media partnered with Wet Ones by having bloggers from the Mom It Forward Blogger Network to spread awareness on kids’ protection and easy clean up while having a non-stop fun in their activities, plus, a lucky reader will win an amazing adventure park experience.

 

Wet Ones travel well when they are discreetly tucked away into purses, brought onto airplanes, or used whenever a sink is out of reach.

 

Details:

 

The bloggers went out with their families to experience the fun at Six Flags Amusement Park. As part of the requirements, the bloggers wrote two blog posts promoting the Wild for Wet Ones Sweeepstakes. The first blog post was published in June/July and the second one came out in August higlighting the contest/reader giveaway with additional tickets. The bloggers also shared a few tips that they used to prepare for their amusement park adventure.

 

One lucky reader won an exciting Six Flags Great Adventure and Safari Off Road Adventure.

 

Results:

 

Was this campaign successful? Yes. Why was it successfu? The campaign was very unique and refreshing not only to the bloggers but also to their readers. The campaign helped to increase blog post visits, pins, and social media shares.

 

Bloggers’ Numbers:

 

  • Total Number of Bloggers: 20

  • Total Number of UVMs per Google Analytics: 1,833,224

  • Total Number of Twitter Followers: 181,191

  • Total Number of Facebook Likes: 148,276

  • Total Number of Pinterest Followers: 158,692

  • Total Number of Instagram Followers: 47,001

  • Total Number of Google+ Circles: 733,464

 

Sponsored Blog Post Numbers:

 

  • Total Number of Sponsored Blog Posts:40

  • Total Number of Giveaway Entries: 17,042

 

 

Blog Post Samples:

 

Click on the images to visit the sponsored blog posts.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Do you want to partner with us?

 

Is this program of interest to you? We would love to learn more about your brand’s goals and help create ways to get your products in the hands of social media influencers. Please contact us so that we can brainstorm and put plans into place.

 

Wet Ones Sweepstakes
Case Study

“I LOVED Wet Ones! I take them with me everywhere and the are truly a lifesaver! Six Flags was a great time. My family enjoyed the trip and the complimentary passes,”

– Wet Ones Sweepstakes Blogger

 

 

“We have always been a huge fan of wet ones, I bring some with me where ever I go. With three kids in tote, you will always see a wet ones container in my diaper bag or car.”

– Wet Ones Sweepstakes Blogger

 

 

“Wet Ones are the Best product and the only wipes we ise at home, car, boat and travel. Thank you Wet Ones for the Great Day!”

– Wet Ones Sweepstakes Blogger

Testimonials: