Posts by Jamie Moesser
6 Ways to Do Facebook Influencer Marketing That You Haven’t Thought of Before
Today’s fast-paced, dynamic social media environment might intimidate some brands. Despite the clamor around newer platforms like TikTok, you need to meet your target audience where they’re at. For consumers, this means Facebook. You may have read our previous post on how to choose the best social media platform for your next influencer marketing campaign.…
Read MoreTrend Watch: Omnichannel Integration and Influencer Marketing
As mentioned in my discussion of 2022’s top five social media trends and their implications for Influencer Marketing, omniplatform or omnichannel integration is a necessity for next year’s marketing strategies. By definition, it poses both multi-faceted and far-reaching opportunities and multi-faceted, horizontal challenges, both for brands and the various agencies that put their activations into…
Read MoreTrend Watch: What You Really Need to Know About Live-Streaming in Influencer Marketing
Whether because of the pandemic or a yearning for more authentic content, the rise in popularity of live streaming content is undeniable. Live streams are a unique and popular way for consumers to engage with influencers, but it also represents unique challenges to the brand or agency looking to include live streaming in their Influencer…
Read MoreTrend Watch: Short-Form Video and Influencer Marketing
It may seem easy to correlate the rising popularity in videos around 2 minutes long on platforms other than YouTube and less than 10 minutes long on YouTube with the general populace’s shrinking attention span. But I think there’s more to it than that. If you’ve ever watched a video where the host talks for…
Read MoreTrend Watch: Augmented Reality and Influencer Marketing
Mark Zuckerberg hopes that by changing Facebook’s name to Meta, he will have staked sole claim to the new metaverse. That concept, however, will take years and billions of dollars for him and his company to build out, and it’s only part of the much bigger augmented reality “pie.” In fact, augmented reality—one of eight…
Read MoreTrend Watch: In-Platform Social Media Ecommerce Trends for 2022
Many predict that ecommerce within each social media platform will rise distinctly in 2022, as we mentioned in our exploration of several trends predicted for that year. What will that look like in each platform? Here’s the skinny on what Facebook, Instagram, Twitter, Pinterest, and even Snapchat are developing: Facebook In-Stream Shopping Opportunities For Facebook,…
Read More2022’s Top 8 Social Media Trends and What They Mean for Your Influencer Marketing Strategy
2022 has eight social media trends that are sure to drive huge ROI for Influencer Marketing practitioners and brands. We’re talking about a social media marketing strategy that includes augmented reality, the metaverse, e-commerce, and much, much more. Trend 1: Continued Rise of Ecommerce While people have enjoyed shopping online for years, it became all…
Read More