How Brands Should Utilize Employee Advocates and Influencers

With the increasing demand for authenticity, relatable influencers with a small number of followers are expected to take the spotlight from celebrities and macro-influencers this year. Aside from micro- and nano-influencers, brands can empower employee advocates and influencers to promote products and services on their social media accounts and generate engagement. This post will discuss…

Read More

Whether the Chewbacca Mask Mom helped you belly laugh or made you scratch your head as you wondered what the hype was all about, the nearly 160MM views, 3.4MM likes, and 3.5MM shares it generated within only a month of launching put Facebook Live on the map in a big way. Live streaming is now…

Read More