Posts by Jen Tilley
How To Choose the Right Influencer Marketing Activation to Get the Right ROI
So, let’s say you have your heart set on a Facebook Influencer Marketing activation and you want to increase visits to a website. In your mind, that would be the ROI golden ticket. Do you know for certain that Facebook is the right place for your brand? At the end of the campaign, do you think…
Read More4 Key Marketing Metrics You Need To Be Tracking
How do you determine whether or not a campaign was successful? Are you part of the “good vibes” club? If so, it’s time to take a good hard look at, you guessed it, marketing metrics. Yes, times they are a-changin’ thanks to APIs, metrics tracking platforms, and engagement (to name a few). But, now it…
Read MoreTop 10 2019 Influencer Marketing Trends
We’re midway through the year but it doesn’t mean you can’t start fresh, and plans can still be set in motion. Below we’ve compiled the hottest influencer marketing trends for 2019. Does your influencer marketing strategy have these trends in tow? Let’s take a look at the 2019 influencer marketing trends that we’re predicting are…
Read MoreThe Top 5 Social Media Metrics Tracking Tools
So, you’re running a campaign and have all sorts of blog posts and social media activity going live throughout the campaign. How do you know the performance of the tweets? What about the engagement? Do you know if the Pinterest pins are performing their own #Pinterestfail (aka no engagement)? How’s Instagram treating your campaign? It…
Read More