Influencer Marketing is growing faster than ever. With the increase in the use of influencers as a marketing activation, Influencer Marketing strategies are increasingly changing as well. Even though the strategy works, there are some variables you can look at and consider in making an effective marketing plan. You need to be constantly evaluating your…

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The power of the right Influencer Marketing agency is simply beyond belief. Aside from being highly customizable, it can expand to an endless audience. In a generation where almost everybody looks up to a favorite social media influencer or two, a single Instagram story or Facebook post can immediately shoot up sales—even for unknown brands. …

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right influencers

As we’re sure you’re well aware, Influencer Marketing is the fastest-growing customer acquisition platform. According to a study from Convince & Convert, 22 percent of marketers rank it as their most cost-effective strategy. As a result, businesses are making $5.20 for every dollar spent on it. Combine Influencer Marketing with a content strategy and you’ll…

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You ran influencer marketing campaigns this quarter. Now, how can you use the stats from the activations to prove ROI? The answer is simple. You prepare comprehensive metrics reports. But, how do you create one? And, most importantly, what goes into stats reports? This part 3 in a series of metrics-related posts shares the skinny…

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You guys, algorithms and APIs are so cool, right? Well, they can be, but not when you add metrics tracking into the mix. Thanks to algorithms, APIs, and platforms, tracking metrics can be a tricky task. One minute you can gather a certain type of information and the next minute an update has been made…

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So, you have all of the influencers posting to their blogs and social media accounts. Awesome! You should start to see mentions and engagement increase across the board. With all of these fun activities happening all at once, do you know which metrics should be tracked on each platform? With influencers posting to blogs, Facebook,…

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How do you determine whether or not a campaign was successful? Are you part of the “good vibes” club? If so, it’s time to take a good hard look at, you guessed it, marketing metrics. Yes, times they are a-changin’ thanks to APIs, metrics tracking platforms, and engagement (to name a few). But, now it…

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