Posts by Jen Tilley

4 Key Marketing Metrics You Need To Be Tracking

How do you determine whether or not a campaign was successful? Are you part of the “good vibes” club? If so, it’s time to take a good hard look at, you guessed it, marketing metrics. Yes, times they are a-changin’ thanks to APIs, metrics tracking platforms, and engagement (to name a few). But, now it…

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Top 10 2019 Influencer Marketing Trends

The air is crisping up, the store shelves are starting to fill with holiday decor, and I’m sure radio stations can’t wait to start playing Christmas music. That can only mean one thing: 2019 is on the horizon. Is your influencer marketing strategy ready for it? Do you know what’s in store for 2019 influencer…

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The Top 5 Social Media Metrics Tracking Tools

So, you’re running a campaign and have all sorts of blog posts and social media activity going live throughout the campaign. How do you know the performance of the tweets? What about the engagement? Do you know if the Pinterest pins are performing their own #Pinterestfail (aka no engagement)? How’s Instagram treating your campaign? It…

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How to Avoid Fake Followers: Top 10 Tips for Vetting Influencers

In a January New York Times article entitled “The Follower Factory,” it stated: “Celebrities, athletes, pundits and politicians have millions of fake followers.” Since that time, popular news outlets like Elle, Forbes, Mashable, Newsweek, The Atlantic, as well as influencer marketing powerhouses like CLEVER and Sway Group, have jumped on the “fake” followers hot topic…

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