Community Management 201: How to Build a Successful Community
Community management 101 focuses on building a solid community management foundation. It includes tasks like setting community management goals; determining your strategy; and identifying resources, roles and responsibilities, and a hiring process. Additionally, it spells out tasks like deciding on connection guidelines, creating an editorial calendar, and setting up a metrics system. Most importantly, it…
Read MoreCommunity Management 101: How to Create a Solid Foundation
Social media makes connecting with customers, fans, activists, or a network of like-minded individuals easier than ever. For example, raise your hand if you belong to at least one Facebook Group. My neighborhood alone has five groups for various niches. You could say we’re tight. However, thriving online and offline communities don’t just happen overnight.…
Read More8 Ways In-Person Brand-Sponsored Events Drive Results [Brand Highlight]
Looking for ways to get your brand’s product in the hands of just the right target audience? At the same time, do you want to both amplify online buzz while driving sharing of evergreen content? And, do all of the above via credible, authentic testimonials while building super fans? Easy peasy, right? It actually can…
Read MoreFirst-Ever Influencer Marketing Trade Organization Forms [Announcement]
FORWARD continues to be an Influencer Marketing industry leader. Today, we announced the first-ever Influencer Marketing trade organization. Alongside leadership from other pioneering influencer marketing agencies (see our leadership team), the Influencer Marketing Association aims to act as the voice of the industry, providing counsel around influencer marketing trends, measurement standards, transparency guidelines, and best…
Read More6 Benefits of Talking Metrics Before Tactics
Have you ever been tempted to jump ahead and brainstorm Influencer Marketing campaign activation ideas before tackling the upfront planning steps? If you have, who could blame you? Talking tactics is a much sexier albeit distracting first step than getting on the same page about goals, budget, and metrics. Am I right? But, what sets…
Read More10 Ways Influencer Marketing Network Partnerships Save You Money
Looking to know if Influencer Marketing Network partnerships are right for your agency or brand? At the end of the day, it all comes down to money. So, let’s go green and start talking how Influencer Marketing Network partnerships can help you save big. The Hybrid Approach: Influencer Marketing Network Partnerships Minimizing expenses and maximizing profit…
Read MoreShould You Partner With an Influencer Marketing Network? [Infographic Quiz]
Trying to decide whether partnering with an Influencer Marketing Network is right for your agency or brand? Let this humorous Influencer Marketing Network infographic quiz help make your decision fun and easy. Influencer Marketing Network Infographic Quiz Simply answer each question in the Influencer Network infographic quiz below, tally up your points, and discover the…
Read MoreHow To Choose the Right Live Streaming Platform For You and Your Clients
Should you do a Facebook Live? Maybe an Instagram story? What about a Snapchat or Periscope? Your head might be spinning and filling with a lot of questions about which live streaming platform you should pick for you and/or your clients. This post is about helping you pick the right platform to reach your campaign’s…
Read More11 Influencer Marketing Tactics to Rock Your Travel-Focused Campaigns
From ambassador programs to videos and all the influencer marketing tactics in between, how do choose activations for your campaigns? Getting sidetracked by what’s new, trendy, or by what has “always been done before” can reduce achieving real results. This post, designed to help you identify and include tactics that drive results in your influencer…
Read More6 Influencer Marketing Campaign Management Best Practices
When managing an influencer marketing campaign, knowing and following the dos and don’ts can be the difference between achieving a winning campaign or not. This post, designed to share influencer marketing campaign management best practices, is the fourth in our “Comprehensive Guide to Influencer Marketing” 6-part series in which we discuss the 6 Things you…
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