Employee Advocates
Union for Influencers: The Need-To-Know Information
A union for influencers was created and launched in February 2020 as the number of influencers continues to be on a steady rise. In fact, a study shows that since 2016, there has been an annual 50 percent increase in the overall market size of the industry. Despite the positive trend, the Influencer Marketing industry…
Read MoreHow Brands Should Utilize Employee Advocates and Influencers
With the increasing demand for authenticity, relatable influencers with a small number of followers are expected to take the spotlight from celebrities and macro-influencers this year. Aside from micro- and nano-influencers, brands can empower employee advocates and influencers to promote products and services on their social media accounts and generate engagement. This post will discuss…
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