There are some recurring mistakes made in the Influencer Marketing industry that need to be addressed. In the rush to get the campaign launched in time, the simple details tend to get overlooked. While no one wants to make a mistake and everyone is hoping to launch the greatest, award-winning campaign, forgetting to strategically dot…

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Social media quotes are not empty words. They have power in them. Even though quotes contain words that people may normally use on a daily basis, they are beautifully and strategically constructed to express a certain meaning. In a Fast Company article, humans are described as aspirational. Apparently, we have the tendency to look up…

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Influencers are crucial to brands, so it’s important to have strong, long-lasting influencer relationships. As brand ambassadors, they promote the products and services, increase brand visibility, and encourage online engagement. In the current times where social media is reigning supreme in marketing plans and efforts, influencers help establish and expand a brand’s presence. Without them,…

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Let’s face it, Influencer Marketing is the “new normal” when it comes to spreading a brand’s message and creating awareness. However, many still question whether it can really drive ROI. With no signs of slowing down, Influencer Marketing will continue to grow this year. As social media marketing grows, new Influencer Marketing trends will continue…

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In today’s fast-paced digital landscape, marketers seek innovative ways to engage their audience and stand out from the competition. Using seasonal marketing content helps brands enjoy a robust and engaging content calendar and see improved brand visibility and sales. For example, one such timely and trendy topic to kick off the new year is Dry…

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As seasons change, so too do your target audience’s desires and behaviors. Engaging in seasonal marketing campaigns helps you position your brand as the go-to resource for your demographic’s evolving needs. Whether you’re promoting health movements like Dry January or products like pumpkin spice lattes, engaging in time-sensitive marketing opportunities is sure to drive results.…

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For a business and brand to grow, it needs to create traction in the market. To do that, someone has to start talking about your business. Relying solely on print ads, traditional advertising and marketing, public relations, and word-of-mouth is not going to get you very far these days. Instead, rely on different media platforms,…

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We’ve all been there. In our most sincere and best attempts to get diversity in Influencer Marketing right, we end up getting it wrong. How can we handle this “not if but when” situation? By learning the seven pitfalls of diversity in Influencer Marketing and avoiding them.  This post is part of a 7-part series…

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The holiday season is a great opportunity for social media influencers to unveil new services, products, and social causes that will pique consumers’ interest. Brands can get their products, services, or causes in front of consumers authentically and relevantly in many ways this season. Coming up with creative Thanksgiving Influencer Marketing campaign ideas is as…

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