Influencer Marketing Tips
How To Leverage Instagram Stories in Influencer Marketing
Instagram Stories are among the most popular features of Instagram. In fact, 500 million audiences use stories daily on Instagram. Additionally, users are also active contributors to the app’s stories, with 86 percent posting their stories every day. With more than eight million active business accounts on Instagram, brands use Instagram Stories to create brand…
Read MoreTop 10 2020 Influencer Marketing Trends
With no signs of slowing down, influencer marketing will continue to grow this year. Thus, we bring you the biggest 2020 influencer marketing trends brands need to know for a successful influencer marketing campaign. As social media marketing grows, new influencer marketing trends continue to emerge. Therefore, brands will need to create and adopt strategies…
Read MoreWhy Brands Should Invest in TikTok Marketing
The increasing success of influencer marketing campaigns brought the development of new social media strategies like TikTok marketing. Targeting centennials, the Beijing-based company became one of the fastest-growing social media sites globally. In fact, in just three years, TikTok gained 500 million active users. Additionally, the social networking brand ranked as the fourth most downloaded…
Read MoreHow to Achieve a Successful Unboxing Campaign
An unboxing campaign is becoming more popular as the years passed. In fact, more than 90,000 viewers search for YouTube unboxing videos monthly. In addition, about 40 videos on YouTube accumulated more than 10 million views. YouTube unboxing channels also gained millions of subscribers in the past few years. For instance, Ryan’s World, one of…
Read More6 Ways to Engage Millennials in Influencer Marketing Campaigns
Millennials can contribute significantly to brands’ digital marketing strategies. For instance, engaging millennials in influencer marketing may result in brand awareness and customer purchase which may all lead to an increase in ROI. This post will discuss how millennials can play a vital role in your brand’s social media plans. We will also share some…
Read MoreHow Brands Are Embracing Diversity in Influencer Marketing
The continuous growth of influencer and brand partnerships creates an increasing need for diversity in influencer marketing. Many brands, recently and in the past, were called out due to a lack of inclusivity in their choice of influencer brand endorsers. Hence, the call for diversity in influencer marketing became loud as ever. While a number…
Read MoreWhy Your Brand Should Invest in Branded Podcasts
With the rampant growth of digital advertising in the past years, the market has become even more competitive. Traditional marketing techniques are effective. However, using digital marketing platforms will expand your brand presence to reach more potential consumers. Among the most powerful digital advertising tools companies use today is a podcast. With 48 million Americans…
Read More10 Brands Getting It Right With Sponsored Podcasts
Over the years, sponsored podcasts grew in popularity due to the growing podcast revenue and the increasing number of influencers with podcasts. Hence, brand and influencer podcast sponsorships may result in a highly engaged audience and an increase in sales. The first post of this two-part series discussed how and why brands should invest in branded…
Read MoreWhy You Need Micro Influencers to Increase ROI
Influencer marketing campaigns brought micro-influencers in the spotlight. Finding the right influencers is a key component for a successful influencer marketing strategy that generates ROI. While enlisting famous celebrity influencers is a great option, it may not be the most effective way for social media engagement. Presently, most consumers value the credibility of brand endorsers…
Read MoreHow to Cultivate Long-Term Relationships With Influencers
Brands’ partnerships with influencers set them apart from their competitors. Just like how influencers build long-term relationships with their followers, brands need to create strong, lasting connections for an effective marketing strategy. Influencers desire brand collaborations, especially long-term relationships that provide brands continual access to influencers’ creative content and loyal audiences. Strong influencer partnerships result…
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