Influencer Marketing Tips

9 Brands Getting Great ROI From Cause Marketing Campaigns

Cause Marketing Campaigns

For the past decade, influencer-related cause marketing campaigns have been instrumental in building customer loyalty and driving sales. In fact, awards now honor brands for their social good campaign accomplishments. Gregory Galant, co-founder of Shorty Awards, said during the third annual awards night that “… Social Good is more relevant than ever, and consumers continue…

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The Top 5 Social Media Metrics Tracking Tools

So, you’re running a campaign and have all sorts of blog posts and social media activity going live throughout the campaign. How do you know the performance of the tweets? What about the engagement? Do you know if the Pinterest pins are performing their own #Pinterestfail (aka no engagement)? How’s Instagram treating your campaign? It…

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5 Ways to Guarantee ROI on Back-to-School Campaigns

Nothing shouts “Hello, first day of summer!” in the influencer marketing world like feeling behind the eight ball on planning back-to-school campaigns. Yet all the creativity in the world won’t improve your company’s bottom line if you don’t take a results-oriented approach to your campaigns. So how can you craft sure-to-go viral activations that guarantee…

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6 Benefits of Talking Metrics Before Tactics

6 Benefits of Talking Metrics Before Tactics

Have you ever been tempted to jump ahead and brainstorm Influencer Marketing campaign activation ideas before tackling the upfront planning steps? If you have, who could blame you? Talking tactics is a much sexier albeit distracting first step than getting on the same page about goals, budget, and metrics. Am I right? But, what sets…

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10 Ways Influencer Marketing Network Partnerships Save You Money

Looking to know if Influencer Marketing Network partnerships are right for your agency or brand? At the end of the day, it all comes down to money. So, let’s go green and start talking how Influencer Marketing Network partnerships can help you save big. The Hybrid Approach: Influencer Marketing Network Partnerships Minimizing expenses and maximizing profit…

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Top 9 Things to Do When You Screw Up Your Email Marketing Campaign

“Reply-All” disasters, roasting someone you didn’t realize was included in an email thread, sending a marriage proposal to the wrong person via email … we’ve all been there, right? But when you manage to screw up an entire email marketing campaign, the stakes can be even higher. With the average office worker receiving 121 and…

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Should You Partner With an Influencer Marketing Network? [Infographic Quiz]

Trying to decide whether partnering with an Influencer Marketing Network is right for your agency or brand? Let this humorous Influencer Marketing Network infographic quiz help make your decision fun and easy. Influencer Marketing Network Infographic Quiz Simply answer each question in the Influencer Network infographic quiz below, tally up your points, and discover the…

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11 Influencer Marketing Tactics to Rock Your Travel-Focused Campaigns

From ambassador programs to videos and all the influencer marketing tactics in between, how do choose activations for your campaigns? Getting sidetracked by what’s new, trendy, or by what has “always been done before” can reduce achieving real results. This post, designed to help you identify and include tactics that drive results in your influencer…

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