Influencer Marketing Tips
Measuring the Success Rates of Influencer Marketing Campaigns
One area that campaign managers struggle with is measuring the success rates of Influencer Marketing in precise and concrete numbers. As per Nielsen’s Consumer Trust Index, about 92 percent of modern-day consumers trust Influencer Marketing over traditional marketing. Influencer Marketing is a process that you need to integrate into your brand’s overall social marketing strategy.…
Read More10 Ways Brands Can Improve Their Influencer Relationships
Influencers are crucial to brands, so it’s important to have strong, long-lasting influencer relationships. As brand ambassadors, they promote the products and services, increase brand visibility, and encourage online engagement. In the current times where social media is reigning supreme in marketing plans and efforts, influencers help establish and expand a brand’s presence. Without them,…
Read More10 Influencer Marketing Mistakes to Avoid
Influencer Marketing is the fastest and hottest form of marketing today which makes it more important than ever to avoid Influencer Marketing mistakes. By partnering with popular and engaging influencers, a brand can quickly grow its online presence and boost sales. While it seems easy in theory, it can be a real puzzle to piece…
Read MoreHow To Reach High ROI with Influencer Marketing
Today’s global market is becoming more consumer-driven and competitive which can make it difficult to reach high ROI (return on investment). Businesses do not only focus on attracting new customers, but also converting them into loyal ones. Conventional advertising methods (e.g., TV commercials and print ads) are not enough to achieve these goals. What is…
Read MoreWhy Your Influencer Marketing Campaign Isn’t Driving Product Sales
Have you struggled to show the correlation between product sales and Influencer Marketing? Influencer Marketing is a great public relations tool. It can send key message points to your target audience and allows you to engage with them to show you care. It grows your community of devoted customers and allows you to gather information…
Read More10 Instagram Features to Start Using Now
Instagram features are one of the best ways to enhance your Influencer Marketing campaign. According to Hubspot, Instagram has over 1 billion active monthly users. These users collectively release 500 million stories a day. Engagement-wise, Instagram is indeed an ideal environment for digital marketers. With the right strategy and consistent efforts, any brand can stand…
Read More8 Ways to Know It’s Time to Use Influencer Marketing
Let’s face it, Influencer Marketing is the “new normal” when it comes to spreading a brand’s message and creating awareness. However, many still question whether it can really drive ROI. With no signs of slowing down, Influencer Marketing will continue to grow this year. As social media marketing grows, new Influencer Marketing trends will continue…
Read MoreGuide to Finding the Right Influencer Marketing Agency
The power of the right Influencer Marketing agency is simply beyond belief. Aside from being highly customizable, it can expand to an endless audience. In a generation where almost everybody looks up to a favorite social media influencer or two, a single Instagram story or Facebook post can immediately shoot up sales—even for unknown brands. …
Read More5 Influencer Marketing Mistakes You Should Never Make
There are some recurring mistakes made in the Influencer Marketing industry that need to be addressed. In the rush to get the campaign launched in time, the simple details tend to get overlooked. While no one wants to make a mistake and everyone is hoping to launch the greatest, award-winning campaign, forgetting to strategically dot…
Read More15 Inspirational Social Media Quotes
Social media quotes are not empty words. They have power in them. Even though quotes contain words that people may normally use on a daily basis, they are beautifully and strategically constructed to express a certain meaning. In a Fast Company article, humans are described as aspirational. Apparently, we have the tendency to look up…
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