Influencer Marketing Tips
9 Brands Getting Great ROI From Cause Marketing Campaigns
For the past decade, influencer-related cause marketing campaigns have been instrumental in building customer loyalty and driving sales. In fact, awards now honor brands for their social good campaign accomplishments. Gregory Galant, co-founder of Shorty Awards, said during the third annual awards night that “… Social Good is more relevant than ever, and consumers continue…
Read MoreThe Top 5 Social Media Metrics Tracking Tools
So, you’re running a campaign and have all sorts of blog posts and social media activity going live throughout the campaign. How do you know the performance of the tweets? What about the engagement? Do you know if the Pinterest pins are performing their own #Pinterestfail (aka no engagement)? How’s Instagram treating your campaign? It…
Read More5 Ways to Guarantee ROI on Back-to-School Campaigns
Nothing shouts “Hello, first day of summer!” in the influencer marketing world like feeling behind the eight ball on planning back-to-school campaigns. Yet all the creativity in the world won’t improve your company’s bottom line if you don’t take a results-oriented approach to your campaigns. So how can you craft sure-to-go viral activations that guarantee…
Read More8 Ways In-Person Brand-Sponsored Events Drive Results [Brand Highlight]
Looking for ways to get your brand’s product in the hands of just the right target audience? At the same time, do you want to both amplify online buzz while driving sharing of evergreen content? And, do all of the above via credible, authentic testimonials while building super fans? Easy peasy, right? It actually can…
Read More6 Benefits of Talking Metrics Before Tactics
Have you ever been tempted to jump ahead and brainstorm Influencer Marketing campaign activation ideas before tackling the upfront planning steps? If you have, who could blame you? Talking tactics is a much sexier albeit distracting first step than getting on the same page about goals, budget, and metrics. Am I right? But, what sets…
Read More10 Ways Influencer Marketing Network Partnerships Save You Money
Looking to know if Influencer Marketing Network partnerships are right for your agency or brand? At the end of the day, it all comes down to money. So, let’s go green and start talking how Influencer Marketing Network partnerships can help you save big. The Hybrid Approach: Influencer Marketing Network Partnerships Minimizing expenses and maximizing profit…
Read MoreTop 9 Things to Do When You Screw Up Your Email Marketing Campaign
“Reply-All” disasters, roasting someone you didn’t realize was included in an email thread, sending a marriage proposal to the wrong person via email … we’ve all been there, right? But when you manage to screw up an entire email marketing campaign, the stakes can be even higher. With the average office worker receiving 121 and…
Read MoreShould You Partner With an Influencer Marketing Network? [Infographic Quiz]
Trying to decide whether partnering with an Influencer Marketing Network is right for your agency or brand? Let this humorous Influencer Marketing Network infographic quiz help make your decision fun and easy. Influencer Marketing Network Infographic Quiz Simply answer each question in the Influencer Network infographic quiz below, tally up your points, and discover the…
Read MoreHow To Choose the Right Live Streaming Platform For You and Your Clients
Should you do a Facebook Live? Maybe an Instagram story? What about a Snapchat or Periscope? Your head might be spinning and filling with a lot of questions about which live streaming platform you should pick for you and/or your clients. This post is about helping you pick the right platform to reach your campaign’s…
Read More11 Influencer Marketing Tactics to Rock Your Travel-Focused Campaigns
From ambassador programs to videos and all the influencer marketing tactics in between, how do choose activations for your campaigns? Getting sidetracked by what’s new, trendy, or by what has “always been done before” can reduce achieving real results. This post, designed to help you identify and include tactics that drive results in your influencer…
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