Social media quotes are not empty words. They have power in them. Even though quotes contain words that people may normally use on a daily basis, they are beautifully and strategically constructed to express a certain meaning. In a Fast Company article, humans are described as aspirational. Apparently, we have the tendency to look up…

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What really catches the eyes of consumers is dynamic or video content that makes them stop scrolling and watch the action. As a brand, getting your consumer to stop scrolling is key to getting your full message communicated. Therefore, even just a little movement in your content can make great strides on your brand image…

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How Brands Should Use LinkedIn In Social Media Marketing

Social media marketing is constantly growing. As you can imagine, brands’ utilization of online platforms for marketing campaigns is as important as ever. Facebook, YouTube, and Instagram are among the most used social channels for marketing that drove an increased ROI for businesses in the past years. Yet, businesses have also found ways to use…

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How Brands Should Utilize Employee Advocates and Influencers

With the increasing demand for authenticity, relatable influencers with a small number of followers are expected to take the spotlight from celebrities and macro-influencers this year. Aside from micro- and nano-influencers, brands can empower employee advocates and influencers to promote products and services on their social media accounts and generate engagement. This post will discuss…

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During these uncertain times, we’ve all experienced a lot of marketing noise, especially on social media. Brands have either stayed on their path or made a pivot to get their messages in alignment with the current situation. We are seeing creative and relevant campaigns across different social media platforms. This post will provide noteworthy brand…

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Instagram Stories are among the most popular features of Instagram. In fact, 500 million audiences use stories daily on Instagram. Additionally, users are also active contributors to the app’s stories, with 86 percent posting their stories every day.  With more than eight million active business accounts on Instagram, brands use Instagram Stories to create brand…

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Partnerships between brands and influencers are becoming more common and sought after in this era of influencer marketing. Hence, delivering an incredible influencer experience is crucial for a successful influencer marketing strategy.  A survey done by Tomoson found that brands are generating more than $6 for every $1 spent in influencer marketing campaigns. In addition,…

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Since early 2000, unboxing videos surged in popularity due to the increasing use and development of social media platforms. Many brands invest in unboxing campaigns as part of their marketing strategies nowadays. In fact, a number of brands partner with influencers to come up with successful unboxing influencer marketing campaigns that generate great ROI.In order…

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With no signs of slowing down, influencer marketing will continue to grow this year. Thus, we bring you the biggest 2020 influencer marketing trends brands need to know for a successful influencer marketing campaign.  As social media marketing grows, new influencer marketing trends continue to emerge. Therefore, brands will need to create and adopt strategies…

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