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Influencer Marketing Trends

10 Influencer Marketing Halloween Campaign Ideas That Will Wow You

With Halloween approaching, brands are identifying influencer marketing Halloween campaign ideas that will promote their products and services in fun, fresh, and relevant ways for their target market. The key is pinning down the best activations, making certain they meet your goals, objectives, and projected ROI. Recent studies by the Halloween Industry Association showed that most…

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How to Avoid Fake Followers: Top 10 Tips for Vetting Influencers

In a January New York Times article entitled “The Follower Factory,” it stated: “Celebrities, athletes, pundits and politicians have millions of fake followers.” Since that time, popular news outlets like Elle, Forbes, Mashable, Newsweek, The Atlantic, as well as influencer marketing powerhouses like CLEVER and Sway Group, have jumped on the “fake” followers hot topic…

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