It’s difficult to prove that public relations and marketing—including Influencer Marketing—drive actual sales and increase revenue metrics. Campaigns often track many other metrics, such as impressions and click-through rates. However, being able to show that your influencers deliver sales results is crucial to the understanding and applicability of Influencer Marketing campaigns. A poll by Tomoson…

Read More

One area that campaign managers struggle with is measuring the success rates of Influencer Marketing in precise and concrete numbers. As per Nielsen’s Consumer Trust Index, about 92 percent of modern-day consumers trust Influencer Marketing over traditional marketing. Influencer Marketing is a process that you need to integrate into your brand’s overall social marketing strategy.…

Read More

You ran influencer marketing campaigns this quarter. Now, how can you use the stats from the activations to prove ROI? The answer is simple. You prepare comprehensive metrics reports. But, how do you create one? And, most importantly, what goes into stats reports? This part 3 in a series of metrics-related posts shares the skinny…

Read More