Measuring the Success Rates of Influencer Marketing Campaigns

One area that campaign managers struggle with is measuring the success rates of Influencer Marketing in precise and concrete numbers. As per Nielsen’s Consumer Trust Index, about 92 percent of modern-day consumers trust Influencer Marketing over traditional marketing. Influencer Marketing is a process that you need to integrate into your brand’s overall social marketing strategy….

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10 Ways Brands Can Improve Their Influencer Relationships

Influencers are crucial to brands, so it’s important to have strong, long-lasting influencer relationships. As brand ambassadors, they promote the products and services, increase brand visibility, and encourage online engagement. In the current times where…

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10 Influencer Marketing Mistakes to Avoid

Influencer Marketing is the fastest and hottest form of marketing today which makes it more important than ever to avoid Influencer Marketing mistakes. By partnering with popular and engaging influencers, a brand can quickly grow…

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How To Choose the Right Live Streaming Platform For You and Your Clients

Should you do a Facebook Live? Maybe an Instagram story? What about a Snapchat or Periscope? Your head might be spinning and filling with a lot of questions about which live streaming platform you should…

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11 Influencer Marketing Tactics to Rock Your Travel-Focused Campaigns

From ambassador programs to videos and all the influencer marketing tactics in between, how do choose activations for your campaigns? Getting sidetracked by what’s new, trendy, or by what has “always been done before” can…

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6 Influencer Marketing Campaign Management Best Practices

When managing an influencer marketing campaign, knowing and following the dos and don’ts can be the difference between achieving a winning campaign or not. This post, designed to share influencer marketing campaign management best practices,…

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