Crafting campaigns may get your creative juices flowing, but without focusing on results for your next sure-to-be-award-winning campaign, you’re not likely to improve your company’s bottom line. So, how can you maximize creativity while adhering to strategy and following a process? This post, designed to help you create results-driven influencer marketing campaigns, is the third…

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From ambassador programs to videos and all the influencer marketing tactics in between, how do choose activations for your campaigns? Getting sidetracked by what’s new, trendy, or by what has “always been done before” can reduce achieving real results. This post, designed to help you identify and include tactics that drive results in your influencer…

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When managing an influencer marketing campaign, knowing and following the dos and don’ts can be the difference between achieving a winning campaign or not. This post, designed to share influencer marketing campaign management best practices, is the fourth in our “Comprehensive Guide to Influencer Marketing” 6-part series in which we discuss the 6 Things you…

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When it comes to influencer marketing, have you ever been tempted to skip right over the planning and start brainstorming your next sure-to-go-viral campaign? If you have, then you are not alone. Talking tactics is a much sexier albeit distracting first step than, say, waiting around to come to consensus on goals and budget. What…

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Whether you have a solid influencer marketing strategy in place, want to improve your current plan, or are looking to create your very first one, prepare before developing an influencer marketing plan so you can enjoy influencer marketing campaigns that deliver results later. This post, designed to help you get all the pieces and parts…

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Influencer marketing campaigns require a lot of strategy, planning, and execution to drive results. But nothing is quite as important as securing the right resources. Remembering that influencer marketing is nothing without the influencers is critical in driving huge ROI. Therefore, keeping a few things in mind at the outset of and during influencer marketing…

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How to Maximize Buzz after a Google + On-Air Hangout

You’ve successfully produced your well-planned Google Plus Hangout on Air and you’re wanting to ensure that the buzz you’ve created doesn’t die down. You’ve facilitated your Google Plus Hangout on Air without any technical difficulties and you’ve taken all the steps to ensure you encouraged engagement with all of your attendees. Now that you’ve mastered…

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Whether the Chewbacca Mask Mom helped you belly laugh or made you scratch your head as you wondered what the hype was all about, the nearly 160MM views, 3.4MM likes, and 3.5MM shares it generated within only a month of launching put Facebook Live on the map in a big way. Live streaming is now…

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