You’ve successfully produced your well-planned Google Plus Hangout on Air and you’re wanting to ensure that the buzz you’ve created doesn’t die down. You’ve facilitated your Google Plus Hangout on Air without any technical difficulties and you’ve taken all the steps to ensure you encouraged engagement with all of your attendees. Now that you’ve mastered the hard part, don’t hesitate to make the most of your efforts. Just because some of your community may have missed the live broadcast, doesn’t mean they cannot catch it later. Continue to promote your content in an organic way, to ensure that you’re able to reach all of your audience. The six steps below will show you how.
6 Ways to Drive Buzz After Your Google Plus Hangout on Air
1. Create video segments from your Google Plus Hangout on Air.
If your Hangout on Air is more than just a few minutes long, consider using some video editing tools like Adobe Premier or iMovie to capture highlights of your Hangout on Air. Grab enlightening, humorous, or profound snippets and add an intro and outro. This video snippet could be used as a trailer to future Google Plus Hangouts on Air, or could be shared in blog posts, newsletters, or spread on any of your social media networks. Be sure to tag any participants to ensure it’s visible to them, so they’re able to share it as well!
Here’s an example of one three and half minute Mom It Forward video segment captured from a 30-minute Google Plus Hangout on Air.
2. Use your Hangout on Air as the primary content for follow-up blog posts.
3. Promote your Google Plus Hangout on Air via your social media channels.
You have varying audiences in each of your social media platforms. Grab the URL of your Google Plus Hangout on Air from your YouTube channel and share your video with your fans on Twitter, Facebook, Google+, and Pinterest. Stagger your promotion over a period of time to ensure you aren’t over-sharing, and to give it various options of visibility.
Simply visit the Videos section of your YouTube channel and click on the video you’re looking to share. Once clicked, grab the URL from that video’s page and share away!
4. Take video of your recorded Hangout on Air and share on other video-friendly social platforms.
5. Grab some candid shots or screen shots during your Google Plus Hangout on Air for future promotion.
6. Ensure your video is optimized within YouTube.
You’ve put a great deal of effort in thus far, so take the necessary steps to ensure your video can reach the widest audience possible. Optimizing your video in YouTube gives you the opportunity to get your content in front of people searching for related topics and issues, and in front of people that may not already be familiar with your brand.
Because YouTube is the second largest search engine in the world, don’t overlook this step. Key aspects of optimizing your YouTube content include:
- Include relevant keywords in the title of your video. If you want to include your brand name, it should go last. (Tip: Consider adding “Video” to the title for help in getting found. Try playing around with titles and keywords to see which maximizes your visibility.)
- Write a video description that is detailed, informative, and rich with your keywords. Be sure the descriptions are creative and compelling and less than 800 characters. Remember that only the first 25-30 characters are visible in YouTube search results.
- Include a link to your website or blog in the video description. If you have enough remaining characters, you can even include links to your most prominent social channels.
- Optimize YouTube tags using relevant keywords. (Tip: Tags can be up to 120 characters long, so use at least 10. When composing tags, be creative and consider varying ways your topic could be searched.)
- Create annotations within your video. Annotations compel viewers to engage with your content. They can be used to link to other videos in a series, other related content you may have, and can be used as a call-to-action to encourage your audience to visit your site or sign up for your network. (Tip: Leave annotations on screen for several seconds so your audience can capture the information.)
Don’t consider your Google Plus Hangout on Air complete without maximizing post-hangout buzz. This will help you drive both impressions and engagement to your video. To do that, create video segments from your Google Plus Hangout on Air and use the content in it as primary content in future blog posts. Then, promote your Google Plus Hangout on Air, including video from and screenshots of it, across all of your social channels, including other video platforms. Finally, optimize your video for YouTube and share on that platform.
This is post seven in our seven-part series on why Google Plus and how to host a successful Google Plus Hangout on Air. Check out the other posts in the series here: