Posts Tagged ‘Marketing Campaign Management’
Top 9 Things to Do When You Screw Up Your Email Marketing Campaign
“Reply-All” disasters, roasting someone you didn’t realize was included in an email thread, sending a marriage proposal to the wrong person via email … we’ve all been there, right? But when you manage to screw up an entire email marketing campaign, the stakes can be even higher. With the average office worker receiving 121 and…
Read More10 Influencer Marketing Mistakes to Avoid
Influencer Marketing is the fastest and hottest form of marketing today which makes it more important than ever to avoid Influencer Marketing mistakes. By partnering with popular and engaging influencers, a brand can quickly grow its online presence and boost sales. While it seems easy in theory, it can be a real puzzle to piece…
Read More7 Influencer Marketing Ideas for Your Food Brand
7 Influencer Marketing Ideas for Your Food Brand
Read MoreHow to Create Results-Driven Influencer Marketing Campaigns
Crafting campaigns may get your creative juices flowing, but without focusing on results for your next sure-to-be-award-winning campaign, you’re not likely to improve your company’s bottom line. So, how can you maximize creativity while adhering to strategy and following a process? This post, designed to help you create results-driven influencer marketing campaigns, is the third…
Read MoreHow To Create Compassionate Marketing Communication During COVID-19
Given this time of uncertainty, do you find yourself struggling to communicate with your customers in a way that drives real connection? Now more than ever, brands have an opportunity to show their human side by sharing positive, responsible, and compassionate marketing communication. This empathic approach will result in brand credibility and customer loyalty that…
Read MoreHow to Cultivate Long-Term Relationships With Influencers
Brands’ partnerships with influencers set them apart from their competitors. Just like how influencers build long-term relationships with their followers, brands need to create strong, lasting connections for an effective marketing strategy. Influencers desire brand collaborations, especially long-term relationships that provide brands continual access to influencers’ creative content and loyal audiences. Strong influencer partnerships result…
Read MoreHow To Choose the Right Live Streaming Platform For You and Your Clients
Should you do a Facebook Live? Maybe an Instagram story? What about a Snapchat or Periscope? Your head might be spinning and filling with a lot of questions about which live streaming platform you should pick for you and/or your clients. This post is about helping you pick the right platform to reach your campaign’s…
Read More6 Influencer Marketing Campaign Management Best Practices
When managing an influencer marketing campaign, knowing and following the dos and don’ts can be the difference between achieving a winning campaign or not. This post, designed to share influencer marketing campaign management best practices, is the fourth in our “Comprehensive Guide to Influencer Marketing” 6-part series in which we discuss the 6 Things you…
Read More4 Steps to Creating an Influencer Marketing Strategy
When it comes to influencer marketing, have you ever been tempted to skip right over the planning and start brainstorming your next sure-to-go-viral campaign? If you have, then you are not alone. Talking tactics is a much sexier albeit distracting first step than, say, waiting around to come to consensus on goals and budget. What…
Read More6 Things You Must Do Before Developing an Influencer Marketing Plan
Whether you have a solid influencer marketing strategy in place, want to improve your current plan, or are looking to create your very first one, prepare before developing an influencer marketing plan so you can enjoy influencer marketing campaigns that deliver results later. This post, designed to help you get all the pieces and parts…
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