Posts Tagged ‘Influencer Marketing’

Why Your Brand Should Invest in Gaming Influencer Marketing in 2019

Gaming Influencer Marketing

In today’s generation, finding someone who has never tried installing or playing a game on their mobile or computer devices at least once in their lives is rare. Whether they be action, puzzle, educational, or simulation games, the gaming industry has never been more on trend for consumers young and old. For this reason, upping…

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10 Influencer Marketing Halloween Campaign Ideas That Will Wow You

With Halloween approaching, brands are identifying influencer marketing Halloween campaign ideas that will promote their products and services in fun, fresh, and relevant ways for their target market. The key is pinning down the best activations, making certain they meet your goals, objectives, and projected ROI. Recent studies by the Halloween Industry Association showed that most…

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Top 10 2019 Influencer Marketing Trends

The air is crisping up, the store shelves are starting to fill with holiday decor, and I’m sure radio stations can’t wait to start playing Christmas music. That can only mean one thing: 2019 is on the horizon. Is your influencer marketing strategy ready for it? Do you know what’s in store for 2019 influencer…

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10 Community Management Tips Learned MINI Cooper Road Rallying

As with most skills, we learn by doing. This has been especially true for me when upping my community management game. I’ve been managing an online community—the Forward Network—for nearly 10 years. But, all the community management tips I really ever needed to know I learned road rallying across the US with 4,000+ MINI Cooper…

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10 Business Leadership Lessons Learned From Love and Marriage

Today is my 21st wedding anniversary, which is odd since I’m still 29 years old (#IWish). Twenty-one years in a relationship is a long time to create memories, take advantage of opportunities, and learn from the ups and downs. As I reflect on these past few years (21 “few” years to be exact), I find…

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How Many Exclamation Points Are Too Many?

Exclamation Points

I overheard two women talking about exclamation points recently. The one said to the other, “If I receive email outreach that includes an exclamation point, I immediately hit delete.” The other woman agreed and said, “Right? Aren’t they annoying and unprofessional?” I cringed, thinking how most of my email outreach included salutations like, “Hi, Sally!…

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Community Management 201: How to Build a Successful Community

Community Management 201-How to Build a Successful Community

Community management 101 focuses on building a solid community management foundation. It includes tasks like setting community management goals; determining your strategy; and identifying resources, roles and responsibilities, and a hiring process. Additionally, it spells out tasks like deciding on connection guidelines, creating an editorial calendar, and setting up a metrics system. Most importantly, it…

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Community Management 101: How to Create a Solid Foundation

Community Management 101-How to Create a Successful Community

Social media makes connecting with customers, fans, activists, or a network of like-minded individuals easier than ever. For example, raise your hand if you belong to at least one Facebook Group. My neighborhood alone has five groups for various niches. You could say we’re tight. However, thriving online and offline communities don’t just happen overnight.…

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First-Ever Influencer Marketing Trade Organization Forms [Announcement]

FORWARD continues to be an Influencer Marketing industry leader. Today, we announced the first-ever Influencer Marketing trade organization. Alongside leadership from other pioneering influencer marketing agencies (see our leadership team), the Influencer Marketing Association aims to act as the voice of the industry, providing counsel around influencer marketing trends, measurement standards, transparency guidelines, and best…

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