Today’s global market is becoming more consumer-driven and competitive which can make it difficult to reach high ROI (return on investment). Businesses do not only focus on attracting new customers, but also converting them into loyal ones. Conventional advertising methods (e.g., TV commercials and print ads) are not enough to achieve these goals. What is…

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Determining whether or not Influencer Marketing is right for your brand can fill you with a lot of confusion, especially if you don’t pay attention to the key indicators. Brand awareness is critical to the success of every business—both big and small. After all, people are likely to buy products from a brand they know.…

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Influencer Marketing is an entirely different ball game as compared to traditional marketing. Without specialized knowledge and skills, a company will have a hard time surviving today’s ever-competitive corporate world. Instead of wasting one’s time and money on trial and error, it might be smarter to let the experts strategize, oversee, and manage Influencer Marketing…

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One area that campaign managers struggle with is measuring the success rates of Influencer Marketing in precise and concrete numbers. Study shows that 61% of social media users trust influencers more than A-list celebrities. Influencer Marketing is a process that you need to integrate into your brand’s overall social marketing strategy. Let’s face it, Influencer…

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We have a paradox. On the one hand, brands, agencies, and marketers are amping up their Influencer Marketing budgets exponentially. For example, some plan on growing Influencer Marketing budgets as much as 76 percent. On the other hand, others are scaling back on their forecasting, rocked by pandemic-related, economic-fallout woes. Regardless of which group you’re…

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There are some recurring mistakes made in the Influencer Marketing industry that need to be addressed. In the rush to get the campaign launched in time, the simple details tend to get overlooked. While no one wants to make a mistake and everyone is hoping to launch the greatest, award-winning campaign, forgetting to strategically dot…

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Looking for more than just reach and impressions from your next Influencer Marketing campaign? Look no further. When crafted correctly, Influencer Marketing campaign tactics support the full marketing funnel. We’re talking from the top of the funnel—awareness—to the bottom of the funnel—referrals. And, every phase in between. However, knowing which tactic matches which marketing funnel…

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Let’s face it, Influencer Marketing is the “new normal” when it comes to spreading a brand’s message and creating awareness. However, many still question whether it can really drive ROI. With no signs of slowing down, Influencer Marketing will continue to grow this year. As social media marketing grows, new Influencer Marketing trends will continue…

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Gaming Influencer Marketing

In today’s generation, finding someone who has never tried installing or playing a game on their mobile or computer devices at least once in their lives is rare. Whether they be action, puzzle, educational, or simulation games, the gaming industry has never been more on-trend for consumers young and old. For this reason, upping your…

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