Posts Tagged ‘Influencer Marketing’
10 Influencer Marketing Halloween Campaign Ideas That Will Wow You
With Halloween approaching, brands are identifying influencer marketing Halloween campaign ideas that will promote their products and services in fun, fresh, and relevant ways for their target market. The key is pinning down the best activations, making certain they meet your goals, objectives, and projected ROI. Recent studies by the Halloween Industry Association showed that most…
Read More7 Influencer Marketing Ideas for Your Food Brand
7 Influencer Marketing Ideas for Your Food Brand
Read MoreHow to Create Results-Driven Influencer Marketing Campaigns
Crafting campaigns may get your creative juices flowing, but without focusing on results for your next sure-to-be-award-winning campaign, you’re not likely to improve your company’s bottom line. So, how can you maximize creativity while adhering to strategy and following a process? This post, designed to help you create results-driven influencer marketing campaigns, is the third…
Read MoreWhat Influencer Tier is Best for Your Campaign?
Social Influencers are people who guide the thoughts and feelings of their followers on a media platform. There really is no answer to how many followers you must have in order to be an influencer. In fact, everyone on social media has the power to influence their followers in one way or another. However, when…
Read More7 Ways to Identify the Right Influencers for Your Brand
As we’re sure you’re well aware, Influencer Marketing is the fastest-growing customer acquisition platform. According to a study from Convince & Convert, 22 percent of marketers rank it as their most cost-effective strategy. As a result, businesses are making $5.20 for every dollar spent on it. Combine Influencer Marketing with a content strategy and you’ll…
Read MoreHow Brands Use LinkedIn In Social Media Marketing
Social media marketing is constantly growing. As you can imagine, brands’ utilization of online platforms for marketing campaigns is as important as ever. Facebook, YouTube, and Instagram are among the most used social channels for marketing that drove an increased ROI for businesses in the past years. Yet, businesses have also found ways to use…
Read MoreHow Brands Should Utilize Employee Advocates and Influencers
With the increasing demand for authenticity, relatable influencers with a small number of followers are expected to take the spotlight from celebrities and macro-influencers this year. Aside from micro- and nano-influencers, brands can empower employee advocates and influencers to promote products and services on their social media accounts and generate engagement. This post will discuss…
Read MoreHow to Create a Buzzworthy Virtual Marketing Campaign
During these uncertain times, we’ve all experienced a lot of marketing noise, especially on social media. Brands have either stayed on their path or made a pivot to get their messages in alignment with the current situation. We are seeing creative and relevant campaigns across different social media platforms. This post will provide noteworthy brand…
Read MoreHow To Leverage Instagram Stories in Influencer Marketing
Instagram Stories are among the most popular features of Instagram. In fact, 500 million audiences use stories daily on Instagram. Additionally, users are also active contributors to the app’s stories, with 86 percent posting their stories every day. With more than eight million active business accounts on Instagram, brands use Instagram Stories to create brand…
Read MoreHow Can Brands Provide an Exceptional Influencer Experience
Partnerships between brands and influencers are becoming more common and sought after in this era of influencer marketing. Hence, delivering an incredible influencer experience is crucial for a successful influencer marketing strategy. A survey done by Tomoson found that brands are generating more than $6 for every $1 spent in influencer marketing campaigns. In addition,…
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