Influencer Marketing is growing faster than ever. With the increase in the use of influencers as a marketing activation, Influencer Marketing strategies are increasingly changing as well. Even though the strategy works, there are some variables you can look at and consider in making an effective marketing plan. You need to be constantly evaluating your…

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You don’t just want boring, bland content as part of your Influencer Marketing campaign. Instead, you want content that is authentic, genuine, and honest. When strategizing your campaign plan, make sure the end result is engaging Influencer Marketing content. Brands have turned their focus from traditional promotion to online strategies as it gives 11x the…

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It’s difficult to prove that public relations and marketing—including Influencer Marketing—drive actual sales and increase revenue metrics. Campaigns often track many other metrics, such as impressions and click-through rates. However, being able to show that your influencers deliver sales results is crucial to the understanding and applicability of Influencer Marketing campaigns. A poll by Tomoson…

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Determining whether or not Influencer Marketing is right for your brand can fill you with a lot of confusion, especially if you don’t pay attention to the key indicators. Brand awareness is critical to the success of every business—both big and small. After all, people are likely to buy products from a brand they know.…

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Are you worried that your previous Influencer Marketing strategy failed based on the results? Before you panic, check a number of things beforehand. First, determine if you worked with the correct influencers. Second, examine if the strategy you applied was timely and relevant. Lastly, assess if you have been posting consistently and strategically. If you…

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One area that campaign managers struggle with is measuring the success rates of Influencer Marketing in precise and concrete numbers. As per Nielsen’s Consumer Trust Index, about 92 percent of modern-day consumers trust Influencer Marketing over traditional marketing. Influencer Marketing is a process that you need to integrate into your brand’s overall social marketing strategy.…

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Influencer Marketing is the fastest and hottest form of marketing today which makes it more important than ever to avoid Influencer Marketing mistakes. By partnering with popular and engaging influencers, a brand can quickly grow its online presence and boost sales. While it seems easy in theory, it can be a real puzzle to piece…

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