Posts Tagged ‘DEI’
Diversity in Influencer Marketing: 7 Mistakes to Avoid
We’ve all been there. In our most sincere and best attempts to get diversity in Influencer Marketing right, we end up getting it wrong. How can we handle this “not if but when” situation? By learning the seven pitfalls of diversity in Influencer Marketing and avoiding them. This post is part of a 7-part series…
Read MoreInclusive Marketing Campaign Examples: 7 Brands Getting It Right
Getting diversity right on Influencer Marketing campaigns can be tricky. So, how can you ensure you hit a home run? Instead of reinventing the wheel, check out the best of the best inclusive marketing campaign examples. The brands that are featured have creativity and inclusivity that will get your wheels spinning and guide you on…
Read MoreDEI Definitions: Diversity, Equity, and Inclusion in Influencer Marketing
Think diversity in Influencer Marketing is about checking a quota box? Think again! Yes, representation is an important step in Inclusive Marketing. However, getting diversity, equity, and inclusion (DEI) right requires many steps from strategy and planning to execution in the campaign process. A great place to start, or to brush up on, is familiarizing…
Read MoreThe Ultimate Guide: Creating, Launching, and Managing Diversity Marketing Campaigns
Think managing diversity marketing campaigns is a breeze? Think again! Diversity in Influencer Marketing is about much more than race or just checking a quota box. The business case for diversity is tried, tested, and proven. Not only is it the right thing to do from a human kindness perspective, but it makes good business…
Read More7 Tips to Ensure Your Diversity Marketing Campaigns Meet the Mark
Getting diversity right in Influencer Marketing campaigns can be tricky. First, you must know your target audience inside and out. Then, you must create content that resonates with them on the platforms they frequent. However, all of that comes only after your company nails its internal diversity practices. That is not a small undertaking. So,…
Read MoreThe Business Case for Diversity
The business case for diversity is tried, tested, and proven. Not only is it the right thing to do from a human kindness perspective, but it makes good business sense. Yet, some companies and organizations, including agencies and brands, are lagging behind. Let’s explore why this is and look at the real purpose behind committing…
Read More4 Steps to Create Multicultural and Inclusive Marketing Campaigns
Let’s say your brand or organization has implemented diversity, equity, and inclusion (DEI) internally in hopes of offering inclusive marketing campaigns. Additionally, let’s assume it has partnered with companies and organizations that embrace a diversity mindset. Furthermore, your Influencer Marketing team has incorporated Inclusive Marketing and/or Multicultural Marketing in both the strategy and planning phases.…
Read MoreDiversity in Influencer Marketing Campaigns’ Top 3 Critical Components
DEI, D&I, DI. Three acronyms agencies and brands that invest in diversity in Influencer Marketing campaigns should be familiar with. But, does it shock you to know that diversity, equity, and inclusion (DEI) or diversity and inclusion (D&I or DI) are not the same as Inclusive Marketing or Multicultural Marketing? Furthermore, is it a surprise…
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