Influencer Marketing is here to stay. In fact, it’s driving such terrific results that Forbes predicts brands will spend $15 billion on Influencer Marketing in 2022. As long as consumers prefer people over ads, Influencer Marketing will continue to WOW us with creative content. Additionally, brands will continue to thrive, watching their target market progress…

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It may seem easy to correlate the rising popularity in videos around 2 minutes long on platforms other than YouTube and less than 10 minutes long on YouTube with the general populace’s shrinking attention span. But I think there’s more to it than that. If you’ve ever watched a video where the host talks for…

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