7 Ways to Identify the Right Influencers for Your Brand

right influencers

As we’re sure you’re well aware, Influencer Marketing is the fastest-growing customer acquisition platform. According to a study from Convince & Convert, 22 percent of marketers rank it as their most cost-effective strategy. As a result, businesses are making $5.20 for every dollar spent on it. Combine Influencer Marketing with a content strategy and you’ll…

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How Brands Use LinkedIn In Social Media Marketing

How Brands Should Use LinkedIn In Social Media Marketing

Social media marketing is constantly growing. As you can imagine, brands’ utilization of online platforms for marketing campaigns is as important as ever. Facebook, YouTube, and Instagram are among the most used social channels for…

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How Brands Should Utilize Employee Advocates and Influencers

How Brands Should Utilize Employee Advocates and Influencers

With the increasing demand for authenticity, relatable influencers with a small number of followers are expected to take the spotlight from celebrities and macro-influencers this year. Aside from micro- and nano-influencers, brands can empower employee…

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4 Steps to Creating an Influencer Marketing Strategy

When it comes to influencer marketing, have you ever been tempted to skip right over the planning and start brainstorming your next sure-to-go-viral campaign? If you have, then you are not alone. Talking tactics is…

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6 Things You Must Do Before Developing an Influencer Marketing Plan

Whether you have a solid influencer marketing strategy in place, want to improve your current plan, or are looking to create your very first one, prepare before developing an influencer marketing plan so you can…

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How to Manage Influencers

Influencer marketing campaigns require a lot of strategy, planning, and execution to drive results. But nothing is quite as important as securing the right resources. Remembering that influencer marketing is nothing without the influencers is…

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