Why Brands are Demanding Dynamic Content on Social Media

What really catches the eyes of consumers is dynamic or video content that makes them stop scrolling and watch the action. As a brand, getting your consumer to stop scrolling is key to getting your full message communicated. Therefore, even just a little movement in your content can make great strides on your brand image…

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Influencer Marketing Hacks You Need to Know for 2021

Influencer Marketing Hacks you need to know for 2021.

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10 Ways Brands Can Give Back During COVID-19 Using Influencer Marketing

Here are 10 tips using Influencer Marketing to give back during COVID-19.

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How Many Exclamation Points Are Too Many?

Exclamation Points

I overheard two women talking about exclamation points recently. The one said to the other, “If I receive email outreach that includes an exclamation point, I immediately hit delete.” The other woman agreed and said,…

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Community Management 201: How to Build a Successful Community

Community Management 201-How to Build a Successful Community

Community management 101 focuses on building a solid community management foundation. It includes tasks like setting community management goals; determining your strategy; and identifying resources, roles and responsibilities, and a hiring process. Additionally, it spells…

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Community Management 101: How to Create a Solid Foundation

Community Management 101-How to Create a Successful Community

Social media makes connecting with customers, fans, activists, or a network of like-minded individuals easier than ever. For example, raise your hand if you belong to at least one Facebook Group. My neighborhood alone has…

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