What Influencer Tier is Best for Your Campaign?

tier

Social Influencers are people who guide the thoughts and feelings of their followers on a media platform. There really is no answer to how many followers you must have in order to be an influencer. In fact, everyone on social media has the power to influence their followers in one way or another. However, when…

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7 Ways to Identify the Right Influencers for Your Brand

right influencers

As we’re sure you’re well aware, Influencer Marketing is the fastest-growing customer acquisition platform. According to a study from Convince & Convert, 22 percent of marketers rank it as their most cost-effective strategy. As a…

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How Brands Use LinkedIn In Social Media Marketing

How Brands Should Use LinkedIn In Social Media Marketing

Social media marketing is constantly growing. As you can imagine, brands’ utilization of online platforms for marketing campaigns is as important as ever. Facebook, YouTube, and Instagram are among the most used social channels for…

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8 Ways In-Person Brand-Sponsored Events Drive Results [Brand Highlight]

Looking for ways to get your brand’s product in the hands of just the right target audience? At the same time, do you want to both amplify online buzz while driving sharing of evergreen content?…

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First-Ever Influencer Marketing Trade Organization Forms [Announcement]

FORWARD continues to be an Influencer Marketing industry leader. Today, we announced the first-ever Influencer Marketing trade organization. Alongside leadership from other pioneering influencer marketing agencies (see our leadership team), the Influencer Marketing Association aims…

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6 Benefits of Talking Metrics Before Tactics

6 Benefits of Talking Metrics Before Tactics

Have you ever been tempted to jump ahead and brainstorm Influencer Marketing campaign activation ideas before tackling the upfront planning steps? If you have, who could blame you? Talking tactics is a much sexier albeit…

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