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How Do You Track Metrics on Each Platform?

You guys, algorithms and APIs are so cool, right? Well, they can be, but not when you add metrics tracking into the mix. Thanks to algorithms, APIs, and platforms, tracking metrics can be a tricky task. One minute you can gather a certain type of information and the next minute an update has been made…

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Why Your Brand Should Invest in Branded Podcasts

With the rampant growth of digital advertising in the past years, the market has become even more competitive. Traditional marketing techniques are effective. However, using digital marketing platforms will expand your brand presence to reach…

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10 Brands Getting It Right With Sponsored Podcasts

Over the years, sponsored podcasts grew in popularity due to the growing podcast revenue and the increasing number of influencers with podcasts. Hence, brand and influencer podcast sponsorships may result in a highly engaged audience and…

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How to Run Successful Facebook Live Campaigns

Whether the Chewbacca Mask Mom helped you belly laugh or made you scratch your head as you wondered what the hype was all about, the nearly 160MM views, 3.4MM likes, and 3.5MM shares it generated…

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