How to Measure Proof of Revenue Metrics

It’s difficult to prove that public relations and marketing—including Influencer Marketing—drive actual sales and increase revenue metrics. Campaigns often track many other metrics, such as impressions and click-through rates. However, being able to show that your influencers deliver sales results is crucial to the understanding and applicability of Influencer Marketing campaigns. A poll by Tomoson…

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How To Choose the Best Social Media Platforms for Influencer Marketing Campaigns

Are you wondering how you can choose the best social media platforms for your Influencer Marketing campaigns? Don’t worry. You’re not alone. It can be a daunting, confusing task that can trip up even the…

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Key Indicators That Influencer Marketing is Right for Your Brand

Determining whether or not Influencer Marketing is right for your brand can fill you with a lot of confusion, especially if you don’t pay attention to the key indicators. Brand awareness is critical to the…

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How to Manage Influencers

Influencer marketing campaigns require a lot of strategy, planning, and execution to drive results. But nothing is quite as important as securing the right resources. Remembering that influencer marketing is nothing without the influencers is…

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6 Tips for Maximizing Buzz After Your Google Plus Hangout on Air

How to Maximize Buzz after a Google + On-Air Hangout

You’ve successfully produced your well-planned Google Plus Hangout on Air and you’re wanting to ensure that the buzz you’ve created doesn’t die down. You’ve facilitated your Google Plus Hangout on Air without any technical difficulties…

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How to Run Successful Facebook Live Campaigns

Whether the Chewbacca Mask Mom helped you belly laugh or made you scratch your head as you wondered what the hype was all about, the nearly 160MM views, 3.4MM likes, and 3.5MM shares it generated…

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