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How Do You Track Metrics on Each Platform?

You guys, algorithms and APIs are so cool, right? Well, they can be, but not when you add metrics tracking into the mix. Thanks to algorithms, APIs, and platforms, tracking metrics can be a tricky task. One minute you can gather a certain type of information and the next minute an update has been made…

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Why Your Brand Should Invest in Branded Podcasts

With the rampant growth of digital advertising in the past years, the market has become even more competitive. Traditional marketing techniques are effective. However, using digital marketing platforms will expand your brand presence to reach…

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10 Brands Getting It Right With Sponsored Podcasts

Over the years, sponsored podcasts grew in popularity due to the growing podcast revenue and the increasing number of influencers with podcasts. Hence, brand and influencer podcast sponsorships may result in a highly engaged audience and…

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9 Brands Getting Great ROI From Cause Marketing Campaigns

Cause Marketing Campaigns

For the past decade, influencer-related cause marketing campaigns have been instrumental in building customer loyalty and driving sales. In fact, awards now honor brands for their social good campaign accomplishments. Gregory Galant, co-founder of Shorty…

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Why Your Brand Should Invest in Social Good Campaigns

Social Good Campaigns

Do you remember the first time you saw an ad that moved you? They may relate to you personally, therefore strengthening your beliefs  and challenging you to act. We have seen feminine hygiene brands promoting…

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How To Choose the Right Influencer Marketing Activation to Get the Right ROI

So, let’s say you have your heart set on a Facebook Influencer Marketing activation and you want to increase visits to a website. In your mind, that would be the ROI golden ticket. Do you know…

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