Roundup of 2018’s Top Influencer Marketing Trends

There’s a good chance this year’s trends will continue to gain attention and drive revenue in the coming year for brands committed to the results Influencer Marketing strategies can produce. And, with new and innovative platforms paired with creative individuals making a mark in the industry, there’s also a huge possibility that new trends will…

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9 Brands Getting Great ROI From Cause Marketing Campaigns

Cause Marketing Campaigns

For the past decade, influencer-related cause marketing campaigns have been instrumental in building customer loyalty and driving sales. In fact, awards now honor brands for their social good campaign accomplishments. Gregory Galant, co-founder of Shorty...

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Why Your Brand Should Invest in Social Good Campaigns

Social Good Campaigns

Do you remember the first time you saw an ad that moved you? They may relate to you personally, therefore strengthening your beliefs  and challenging you to act. We have seen feminine hygiene brands promoting...

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The Top 5 Social Media Metrics Tracking Tools

So, you’re running a campaign and have all sorts of blog posts and social media activity going live throughout the campaign. How do you know the performance of the tweets? What about the engagement? Do...

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How to Take Time Off and Return to Work Re-energized

Even though popular articles suggest maximizing efficiency can be as easy as taking shorter showers, I believe that the number one way to increase productivity is as simple as taking personal time off (PTO). Sound counterintuitive?...

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10 Community Management Tips Learned MINI Cooper Road Rallying

As with most skills, we learn by doing. This has been especially true for me when upping my community management game. I’ve been managing an online community—the Forward Network—for nearly 10 years. But, all the...

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