Streamlining Your Influencer Marketing Campaign Management Process

For a business and brand to grow, it needs to create traction in the market. To do that, someone has to start talking about your business. Relying solely on print ads, traditional advertising and marketing, public relations, and word-of-mouth is not going to get you very far these days. Instead, rely on different media platforms,…

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Why Your Brand Should Invest in Gaming Influencer Marketing in 2023

Gaming Influencer Marketing

In today’s generation, finding someone who has never tried installing or playing a game on their mobile or computer devices at least once in their lives is rare. Whether they be action, puzzle, educational, or…

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Influencer Marketing and the Marketing Funnel: How Campaigns Impact the Customer Journey

Looking for more than just reach and impressions from your next Influencer Marketing campaign? Look no further. When crafted correctly, Influencer Marketing campaign tactics support the full marketing funnel. We’re talking from the top of…

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7 Truths and 1 Lie Your Brand Must Accept About Influencer Marketing

Influencer Marketing is here to stay. In fact, it’s driving such terrific results that Forbes predicts brands will spend $15 billion on Influencer Marketing in 2022. As long as consumers prefer people over ads, Influencer…

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DEI Definitions: Diversity, Equity, and Inclusion in Influencer Marketing

Think diversity in Influencer Marketing is about checking a quota box? Think again! Yes, representation is an important step in Inclusive Marketing. However, getting diversity, equity, and inclusion (DEI) right requires many steps from strategy…

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The Ultimate Guide: Creating, Launching, and Managing Diversity Marketing Campaigns

Think managing diversity marketing campaigns is a breeze? Think again! Diversity in Influencer Marketing is about much more than race or just checking a quota box. The business case for diversity is tried, tested, and…

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