5 Influencer Marketing Mistakes You Should Never Make

There are some recurring mistakes made in the Influencer Marketing industry that need to be addressed. In the rush to get the campaign launched in time, the simple details tend to get overlooked. While no one wants to make a mistake and everyone is hoping to launch the greatest, award-winning campaign, forgetting to strategically dot…

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Influencer Marketing and the Marketing Funnel: How Campaigns Impact the Customer Journey

Looking for more than just reach and impressions from your next Influencer Marketing campaign? Look no further. When crafted correctly, Influencer Marketing campaign tactics support the full marketing funnel. We’re talking from the top of…

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Why Your Influencer Marketing Campaign Isn’t Driving Product Sales

Have you struggled to show the correlation between product sales and Influencer Marketing?  Influencer Marketing is a great public relations tool. It can send key message points to your target audience and allows you to…

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Streamlining Your Influencer Marketing Campaign Management Process

For a business and brand to grow, it needs to create traction in the market. To do that, someone has to start talking about your business. Relying solely on print ads, traditional advertising and marketing,…

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Diversity in Influencer Marketing: 7 Mistakes to Avoid

We’ve all been there. In our most sincere and best attempts to get diversity in Influencer Marketing right, we end up getting it wrong. How can we handle this “not if but when” situation? By…

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How to Combine Cause Marketing and Influencer Marketing for Powerful Results

Wondering how to drive huge ROI while making a meaningful difference on your next campaign? The key is coupling cause marketing with Influencer Marketing. Raising awareness of social causes through authentic influencers’ voices benefits all…

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