How to Combine Cause Marketing and Influencer Marketing for Powerful Results

Wondering how to drive huge ROI while making a meaningful difference on your next campaign? The key is coupling cause marketing with Influencer Marketing. Raising awareness of social causes through authentic influencers’ voices benefits all involved by building trust, increasing reach, driving calls to action, and strengthening reputation. So, how can you ensure your campaign…

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20 Best Gifts to Give a Public Relations Professional

woman facing away from the camera holding bags that say "Black Friday"

Are you a PR pro? Do you have a public relations professional on your team? Do you claim one or more as coworkers or friends? If you’re looking for holiday gift ideas or want to…

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6 Ways to Do Facebook Influencer Marketing That You Haven’t Thought of Before

a finger tapping on a Facebook "f" icon

Today’s fast-paced, dynamic social media environment might intimidate some brands. Despite the clamor around newer platforms like TikTok, you need to meet your target audience where they’re at. For consumers, this means Facebook. You may…

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6 Tips for Maximizing Buzz After Your Google Plus Hangout on Air

How to Maximize Buzz after a Google + On-Air Hangout

You’ve successfully produced your well-planned Google Plus Hangout on Air and you’re wanting to ensure that the buzz you’ve created doesn’t die down. You’ve facilitated your Google Plus Hangout on Air without any technical difficulties…

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How to Run Successful Facebook Live Campaigns

Whether the Chewbacca Mask Mom helped you belly laugh or made you scratch your head as you wondered what the hype was all about, the nearly 160MM views, 3.4MM likes, and 3.5MM shares it generated…

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