Influencer Marketing and the Marketing Funnel: How Campaigns Impact the Customer Journey
Looking for more than just reach and impressions from your next Influencer Marketing campaign? Look no further. When crafted correctly, Influencer Marketing campaign tactics support the full marketing funnel. We’re talking from the top of the funnel—awareness—to the bottom of the funnel—referrals. And, every phase in between. However, knowing which tactic matches which marketing funnel…
MORE INFLUENCER MARKETING TIPS AND TRENDS
Diversity in Influencer Marketing: 7 Mistakes to Avoid
We’ve all been there. In our most sincere and best attempts to get diversity in Influencer Marketing right, we end up getting it wrong. How can we handle this “not if but when” situation? By…
How to Combine Cause Marketing and Influencer Marketing for Powerful Results
Wondering how to drive huge ROI while making a meaningful difference on your next campaign? The key is coupling cause marketing with Influencer Marketing. Raising awareness of social causes through authentic influencers’ voices benefits all…
Influencer Marketing Hot Topics, Tips, and Announcements in Your Inbox.
6 Tips for Maximizing Buzz After Your Google Plus Hangout on Air
You’ve successfully produced your well-planned Google Plus Hangout on Air and you’re wanting to ensure that the buzz you’ve created doesn’t die down. You’ve facilitated your Google Plus Hangout on Air without any technical difficulties…
How to Run Successful Facebook Live Campaigns
Whether the Chewbacca Mask Mom helped you belly laugh or made you scratch your head as you wondered what the hype was all about, the nearly 160MM views, 3.4MM likes, and 3.5MM shares it generated…
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