There’s a good chance this year’s trends will continue to gain attention and drive revenue in the coming year for brands committed to the results Influencer Marketing strategies can produce. And, with new and innovative platforms paired with creative individuals making a mark in the industry, there’s also a huge possibility that new trends will emerge in 2019 and WOW us all. For now, if it’s foundation you need to build upon and ideas you yearn for, we’ve listed 10 of 2018’s top blog posts showcasing some of the most highly loved Influencer Marketing Trends.
10 Influencer Marketing Trends That Wowed Us in 2018
Here are 10 of our Top Blog Posts for the year:
Looking for ways to get your brand’s product in the hands of just the right target audience? At the same time, do you want to both amplify online buzz while driving sharing of evergreen content? And, do all of the above via credible, authentic testimonials while building super fans? Easy peasy, right? It actually can be. In-person, brand-sponsored events offer the perfect and simple solution to drive an incredible return on investment (ROI).
Have you ever scrolled through Instagram and notice that some people receive thousands upon thousands of likes on their feed? Then you go into their account and see that they have thousands, if not millions, of followers? A small percentage of those people truly have a ton of followers and get lots of engagement on almost every post. What we’re talking about here are those who have fake followers.
How do you determine whether or not a campaign was successful? Are you part of the “good vibes” club? If so, it’s time to take a good hard look at, you guessed it, marketing metrics. Yes, times they are a-changin’ thanks to APIs, metrics tracking platforms, and engagement (to name a few). But, now it is more important than ever to get your stats in order to set campaign goals and prove ROI.
Social media makes connecting with customers, fans, activists, or a network of like-minded individuals easier than ever. For example, raise your hand if you belong to at least one Facebook Group. My neighborhood alone has five groups for various niches. You could say we’re tight. However, thriving online and offline communities don’t just happen overnight. Community managers must do a lot of preparation and behind-the-scenes work to pull off both growth and connection. Then, they have to pay attention to what’s working and what’s not working and tweak accordingly. Finally, they have to track and analyze to prove that their effort—time, energy, and cost investment—is worth it. If you’re wondering how to get started, our Community Management 101 tips help establish a solid foundation on which to build and grow a strong community.
Trying to decide whether partnering with an Influencer Marketing Network is right for your agency or brand? Let this humorous Influencer Marketing Network infographic quiz help make your decision fun and easy.
So, let’s say you have your heart set on a Facebook Influencer Marketing activation and you want to increase visits to a website. In your mind, that would be the ROI golden ticket. Do you know for certain that Facebook is the right place for your brand? At the end of the campaign, do you think you’ll be happy with the results? Will all of that hard work pay off?
Who knew that an abortion Twitter thread could drive so much engagement in such a short amount of time? Just one tweet in this 63-tweet Twitter thread has garnered over 65,000 retweets and 165,000 likes in less than two days. Talk about going viral! But, what was it about the thread that caused Gabrielle Blair, author of the award-winning parenting blog DesignMom and founder and organizer of the Alt Oasis conference, to start an international conversation?
So, you’re running a campaign and have all sorts of blog posts and social media activity going live throughout the campaign. How do you know the performance of the tweets? What about the engagement? Do you know if the Pinterest pins are performing their own #Pinterestfail (aka no engagement)? How’s Instagram treating your campaign?
Do you remember the first time you saw an ad that moved you? They may relate to you personally, therefore strengthening your beliefs and challenging you to act. We have seen feminine hygiene brands promoting gender equality and car brands promoting an eco-friendly environment. Social good campaigns mean big business for brands while making a huge difference in the world.
Have you ever been tempted to jump ahead and brainstorm Influencer Marketing campaign activation ideas before tackling the upfront planning steps? If you have, who could blame you? Talking tactics is a much sexier albeit distracting first step than getting on the same page about goals, budget, and metrics. Am I right?
Which Influencer Marketing Trend To Follow
Not all trends listed here can produce the results your brand desires. Test which trend works best and gives you an edge over your competition. But rest assured that ROI is higher compared to traditional marketing methods and strategies as shown in this recent study. Whichever trend you follow and apply in 2019, you know you’re on track.
Wrapping It All Up
These Influencer Marketing Trends ultimately equip you with the right tools and strategy. Brands that commit to the proven success and further potential of Influencer Marketing can expect to kick 2019 into high gear.