How Brands Should Use LinkedIn In Social Media Marketing

Social media marketing is constantly growing. As you can imagine, brands’ utilization of online platforms for marketing campaigns is as important as ever. Facebook, YouTube, and Instagram are among the most used social channels for marketing that drove an increased ROI for businesses in the past years. Yet, businesses have also found ways to use…

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How Brands Should Utilize Employee Advocates and Influencers

With the increasing demand for authenticity, relatable influencers with a small number of followers are expected to take the spotlight from celebrities and macro-influencers this year. Aside from micro- and nano-influencers, brands can empower employee advocates and influencers to promote products and services on their social media accounts and generate engagement. This post will discuss…

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During these uncertain times, we’ve all experienced a lot of marketing noise, especially on social media. Brands have either stayed on their path or made a pivot to get their messages in alignment with the current situation. We are seeing creative and relevant campaigns across different social media platforms. This post will provide noteworthy brand…

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Instagram Stories are among the most popular features of Instagram. In fact, 500 million audiences use stories daily on Instagram. Additionally, users are also active contributors to the app’s stories, with 86 percent posting their stories every day.  With more than eight million active business accounts on Instagram, brands use Instagram Stories to create brand…

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Partnerships between brands and influencers are becoming more common and sought after in this era of influencer marketing. Hence, delivering an incredible influencer experience is crucial for a successful influencer marketing strategy.  A survey done by Tomoson found that brands are generating more than $6 for every $1 spent in influencer marketing campaigns. In addition,…

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Since early 2000, unboxing videos surged in popularity due to the increasing use and development of social media platforms. Many brands invest in unboxing campaigns as part of their marketing strategies nowadays. In fact, a number of brands partner with influencers to come up with successful unboxing influencer marketing campaigns that generate great ROI.In order…

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With no signs of slowing down, influencer marketing will continue to grow this year. Thus, we bring you the biggest 2020 influencer marketing trends brands need to know for a successful influencer marketing campaign.  As social media marketing grows, new influencer marketing trends continue to emerge. Therefore, brands will need to create and adopt strategies…

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An unboxing campaign is becoming more popular as the years passed. In fact, more than 90,000 viewers search for YouTube unboxing videos monthly. In addition, about 40 videos on YouTube accumulated more than 10 million views. YouTube unboxing channels also gained millions of subscribers in the past few years. For instance, Ryan’s World, one of…

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With the rampant growth of digital advertising in the past years, the market has become even more competitive. Traditional marketing techniques are effective. However, using digital marketing platforms will expand your brand presence to reach more potential consumers. Among the most powerful digital advertising tools companies use today is a podcast. With 48 million Americans…

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Over the years, sponsored podcasts grew in popularity due to the growing podcast revenue and the increasing number of influencers with podcasts. Hence, brand and influencer podcast sponsorships may result in a highly engaged audience and an increase in sales. The first post of this two-part series discussed how and why brands should invest in branded…

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