Roundup of 2018’s Top Influencer Marketing Trends

There’s a good chance this year’s trends will continue to gain attention and drive revenue in the coming year for brands committed to the results Influencer Marketing strategies can produce. And, with new and innovative platforms paired with creative individuals making a mark in the industry, there’s also a huge possibility that new trends will…

MORE INFLUENCER MARKETING TIPS AND TRENDS

9 Brands Getting Great ROI From Cause Marketing Campaigns

Cause Marketing Campaigns

For the past decade, influencer-related cause marketing campaigns have been instrumental in building customer loyalty and driving sales. In fact, awards now honor brands for their social good campaign accomplishments. Gregory Galant, co-founder of Shorty...

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Why Your Brand Should Invest in Social Good Campaigns

Social Good Campaigns

Do you remember the first time you saw an ad that moved you? They may relate to you personally, therefore strengthening your beliefs  and challenging you to act. We have seen feminine hygiene brands promoting...

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How to Manage Influencers

Influencer marketing campaigns require a lot of strategy, planning, and execution to drive results. But nothing is quite as important as securing the right resources. Remembering that influencer marketing is nothing without the influencers is...

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6 Tips for Maximizing Buzz After Your Google Plus Hangout on Air

How to Maximize Buzz after a Google + On-Air Hangout

You’ve successfully produced your well-planned Google Plus Hangout on Air and you’re wanting to ensure that the buzz you’ve created doesn’t die down. You’ve facilitated your Google Plus Hangout on Air without any technical difficulties...

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How to Run Successful Facebook Live Campaigns

Whether the Chewbacca Mask Mom helped you belly laugh or made you scratch your head as you wondered what the hype was all about, the nearly 160MM views, 3.4MM likes, and 3.5MM shares it generated...

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