Posts Tagged ‘Influencer Marketing Trends’
The Ultimate Guide: Creating, Launching, and Managing Diversity Marketing Campaigns
Think managing diversity marketing campaigns is a breeze? Think again! Diversity in Influencer Marketing is about much more than race or just checking a quota box. The business case for diversity is tried, tested, and proven. Not only is it the right thing to do from a human kindness perspective, but it makes good business…
Read MoreNon-fungible Tokens, the Metaverse, And Influencer Marketing: Some Examples And Suggestions
Do you think non-fungible tokens (NFTs) are a passing trend or are here to stay? And, what can adding them to your marketing plans mean for your brand? The frenzy about NFTs might be a fad, or it might be the next big thing—really, it’s anyone’s best guess—but your brand should pay attention to it…
Read MoreTrend Watch: Omnichannel Integration and Influencer Marketing
As mentioned in my discussion of 2022’s top five social media trends and their implications for Influencer Marketing, omniplatform or omnichannel integration is a necessity for next year’s marketing strategies. By definition, it poses both multi-faceted and far-reaching opportunities and multi-faceted, horizontal challenges, both for brands and the various agencies that put their activations into…
Read MoreTrend Watch: Short-Form Video and Influencer Marketing
It may seem easy to correlate the rising popularity in videos around 2 minutes long on platforms other than YouTube and less than 10 minutes long on YouTube with the general populace’s shrinking attention span. But I think there’s more to it than that. If you’ve ever watched a video where the host talks for…
Read MoreTrend Watch: Augmented Reality and Influencer Marketing
Mark Zuckerberg hopes that by changing Facebook’s name to Meta, he will have staked sole claim to the new metaverse. That concept, however, will take years and billions of dollars for him and his company to build out, and it’s only part of the much bigger augmented reality “pie.” In fact, augmented reality—one of eight…
Read MoreTrend Watch: In-Platform Social Media Ecommerce Trends for 2022
Many predict that ecommerce within each social media platform will rise distinctly in 2022, as we mentioned in our exploration of several trends predicted for that year. What will that look like in each platform? Here’s the skinny on what Facebook, Instagram, Twitter, Pinterest, and even Snapchat are developing: Facebook In-Stream Shopping Opportunities For Facebook,…
Read More2022’s Top 8 Social Media Trends and What They Mean for Your Influencer Marketing Strategy
2022 has eight social media trends that are sure to drive huge ROI for Influencer Marketing practitioners and brands. We’re talking about a social media marketing strategy that includes augmented reality, the metaverse, e-commerce, and much, much more. Trend 1: Continued Rise of Ecommerce While people have enjoyed shopping online for years, it became all…
Read More10 Instagram Features to Start Using Now
Instagram features are one of the best ways to enhance your Influencer Marketing campaign. According to Hubspot, Instagram has over 1 billion active monthly users. These users collectively release 500 million stories a day. Engagement-wise, Instagram is indeed an ideal environment for digital marketers. With the right strategy and consistent efforts, any brand can stand…
Read More6 Unique Ways Brands are Implementing TikTok
Unless you are living under a rock or on a desolate island, it is almost impossible not to hear about TikTok. With at least 800 million active users worldwide, the app is hard to miss. More than viewers and influencers, TikTok has become a nesting ground for marketers as well. Social media platforms like TikTok…
Read More5 Influencer Marketing Mistakes You Should Never Make
There are some recurring mistakes made in the Influencer Marketing industry that need to be addressed. In the rush to get the campaign launched in time, the simple details tend to get overlooked. While no one wants to make a mistake and everyone is hoping to launch the greatest, award-winning campaign, forgetting to strategically dot…
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