Posts Tagged ‘Metrics’
Measuring the Success Rates of Influencer Marketing Campaigns
One area that campaign managers struggle with is measuring the success rates of Influencer Marketing in precise and concrete numbers. Study shows that 61% of social media users trust influencers more than A-list celebrities. Influencer Marketing is a process that you need to integrate into your brand’s overall social marketing strategy. Let’s face it, Influencer…
Read MoreWhich Is More Important: Reach vs. Impressions in Social Media Analytics?
You’re busy, right? You only have so much time to keep track of countless analytics, for one thing. I mean, why can’t they just keep track of themselves, am I right? And social media analytics? Those are kind of a different ball of wax compared to website analytics and sales reports. For social media, you…
Read MoreHow to Measure Proof of Revenue Metrics
It’s difficult to prove that public relations and marketing—including Influencer Marketing—drive actual sales and increase revenue metrics. Campaigns often track many other metrics, such as impressions and click-through rates. However, being able to show that your influencers deliver sales results is crucial to the understanding and applicability of Influencer Marketing campaigns. A poll by Tomoson…
Read MoreHow To Choose the Right Influencer Marketing Activation to Get the Right ROI
So, let’s say you have your heart set on a Facebook Influencer Marketing activation and you want to increase visits to a website. In your mind, that would be the ROI golden ticket. Do you know for certain that Facebook is the right place for your brand? At the end of the campaign, do you think…
Read MoreThe Top 5 Social Media Metrics Tracking Tools
So, you’re running a campaign and have all sorts of blog posts and social media activity going live throughout the campaign. How do you know the performance of the tweets? What about the engagement? Do you know if the Pinterest pins are performing their own #Pinterestfail (aka no engagement)? How’s Instagram treating your campaign? It…
Read More6 Benefits of Talking Metrics Before Tactics
Have you ever been tempted to jump ahead and brainstorm Influencer Marketing campaign activation ideas before tackling the upfront planning steps? If you have, who could blame you? Talking tactics is a much sexier albeit distracting first step than getting on the same page about goals, budget, and metrics. Am I right? But, what sets…
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