How to Measure Proof of Revenue Metrics
It’s difficult to prove that public relations and marketing—including Influencer Marketing—drive actual sales and increase revenue metrics. Campaigns often track many other metrics, such as impressions and click-through rates. However, being able to show that your influencers deliver sales results is crucial to the understanding and applicability of Influencer Marketing campaigns. A poll by Tomoson…
Read MoreHow To Choose the Best Social Media Platforms for Influencer Marketing Campaigns
Are you wondering how you can choose the best social media platforms for your Influencer Marketing campaigns? Don’t worry. You’re not alone. It can be a daunting, confusing task that can trip up even the best of marketers. Over the last few years, there has been a significant rise in social media users globally. According…
Read MoreHow Long Does It Take to See Influencer Marketing Results?
Are you worried that your previous Influencer Marketing strategy failed based on the results? Before you panic, check a number of things beforehand. First, determine if you worked with the correct influencers. Second, examine if the strategy you applied was timely and relevant. Lastly, assess if you have been posting consistently and strategically. If you…
Read More10 Influencer Marketing Mistakes to Avoid
Influencer Marketing is the fastest and hottest form of marketing today which makes it more important than ever to avoid Influencer Marketing mistakes. By partnering with popular and engaging influencers, a brand can quickly grow its online presence and boost sales. While it seems easy in theory, it can be a real puzzle to piece…
Read More10 Instagram Features to Start Using Now
Instagram features are one of the best ways to enhance your Influencer Marketing campaign. According to Hubspot, Instagram has over 1 billion active monthly users. These users collectively release 500 million stories a day. Engagement-wise, Instagram is indeed an ideal environment for digital marketers. With the right strategy and consistent efforts, any brand can stand…
Read More6 Unique Ways Brands are Implementing TikTok
Unless you are living under a rock or on a desolate island, it is almost impossible not to hear about TikTok. With at least 800 million active users worldwide, the app is hard to miss. More than viewers and influencers, TikTok has become a nesting ground for marketers as well. Social media platforms like TikTok…
Read MoreUnion for Influencers: The Need-To-Know Information
A union for influencers was created and launched in February 2020 as the number of influencers continues to be on a steady rise. In fact, a study shows that since 2016, there has been an annual 50 percent increase in the overall market size of the industry. Despite the positive trend, the Influencer Marketing industry…
Read MoreGuide to Finding the Right Influencer Marketing Agency
The power of the right Influencer Marketing agency is simply beyond belief. Aside from being highly customizable, it can expand to an endless audience. In a generation where almost everybody looks up to a favorite social media influencer or two, a single Instagram story or Facebook post can immediately shoot up sales—even for unknown brands. …
Read MoreThe Ins and Outs of Clubhouse
What do Oprah Winfrey, Drake, and Ashton Kutcher have in common? Apart from being super good-looking, uber-rich, and mega-famous, they all love this year’s latest technological craze—Clubhouse. Have you been hearing the buzz about Clubhouse? Once Elon Musk, the tech billionaire, made his debut in a Clubhouse room, his appearance sparked a scramble for invitations…
Read MoreWhy Brands are Demanding Dynamic Content on Social Media
What really catches the eyes of consumers is dynamic or video content that makes them stop scrolling and watch the action. As a brand, getting your consumer to stop scrolling is key to getting your full message communicated. Therefore, even just a little movement in your content can make great strides on your brand image…
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