Trend Watch: What You Really Need to Know About Live-Streaming in Influencer Marketing
Whether because of the pandemic or a yearning for more authentic content, the rise in popularity of live streaming content is undeniable. Live streams are a unique and popular way for consumers to engage with influencers, but it also represents unique challenges to the brand or agency looking to include live streaming in their Influencer…
Read MoreTrend Watch: Short-Form Video and Influencer Marketing
It may seem easy to correlate the rising popularity in videos around 2 minutes long on platforms other than YouTube and less than 10 minutes long on YouTube with the general populace’s shrinking attention span. But I think there’s more to it than that. If you’ve ever watched a video where the host talks for…
Read MoreTrend Watch: Augmented Reality and Influencer Marketing
Mark Zuckerberg hopes that by changing Facebook’s name to Meta, he will have staked sole claim to the new metaverse. That concept, however, will take years and billions of dollars for him and his company to build out, and it’s only part of the much bigger augmented reality “pie.” In fact, augmented reality—one of eight…
Read MoreTrend Watch: In-Platform Social Media Ecommerce Trends for 2022
Many predict that ecommerce within each social media platform will rise distinctly in 2022, as we mentioned in our exploration of several trends predicted for that year. What will that look like in each platform? Here’s the skinny on what Facebook, Instagram, Twitter, Pinterest, and even Snapchat are developing: Facebook In-Stream Shopping Opportunities For Facebook,…
Read More2022’s Top 8 Social Media Trends and What They Mean for Your Influencer Marketing Strategy
2022 has eight social media trends that are sure to drive huge ROI for Influencer Marketing practitioners and brands. We’re talking about a social media marketing strategy that includes augmented reality, the metaverse, e-commerce, and much, much more. Trend 1: Continued Rise of Ecommerce While people have enjoyed shopping online for years, it became all…
Read MoreTop 9 Things to Do When You Screw Up Your Email Marketing Campaign
“Reply-All” disasters, roasting someone you didn’t realize was included in an email thread, sending a marriage proposal to the wrong person via email … we’ve all been there, right? But when you manage to screw up an entire email marketing campaign, the stakes can be even higher. With the average office worker receiving 121 and…
Read More10 Influencer Marketing Halloween Campaign Ideas That Will Wow You
With Halloween approaching, brands are identifying influencer marketing Halloween campaign ideas that will promote their products and services in fun, fresh, and relevant ways for their target market. The key is pinning down the best activations, making certain they meet your goals, objectives, and projected ROI. Recent studies by the Halloween Industry Association showed that most…
Read More10 Influencer Marketing Improvements You Need to Consider
Influencer Marketing is growing faster than ever. With the increase in the use of influencers as a marketing activation, Influencer Marketing strategies are increasingly changing as well. Even though the strategy works, there are some variables you can look at and consider when making an effective marketing plan. You need to regularly evaluate your efforts…
Read More10 Ways To Have Engaging Influencer Marketing Content
You don’t just want boring, bland content as part of your Influencer Marketing campaign. Instead, you want content that is authentic, genuine, and honest. When strategizing your campaign plan, make sure the end result is engaging Influencer Marketing content. Brands have turned their focus from traditional promotion to online strategies as it gives 11x the…
Read MoreDo You Know If Your Influencer Marketing Campaign Is Set Up Correctly?
In the world of business, marketing has become synonymous with sales and Influencer Marketing. Have you ever wondered whether or not your Influencer Marketing campaign is set up correctly? Everything that a company puts out for the public to see has an expected return on investment (ROI) one way or another. The challenging part of…
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