Looking for more than just reach and impressions from your next Influencer Marketing campaign? Look no further. When crafted correctly, Influencer Marketing campaign tactics support the full marketing funnel. We’re talking from the top of the funnel—awareness—to the bottom of the funnel—referrals. And, every phase in between. However, knowing which tactic matches which marketing funnel…

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Let’s face it, Influencer Marketing is the “new normal” when it comes to spreading a brand’s message and creating awareness. However, many still question whether it can really drive ROI. With no signs of slowing down, Influencer Marketing will continue to grow this year. As social media marketing grows, new Influencer Marketing trends will continue…

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In today’s fast-paced digital landscape, marketers seek innovative ways to engage their audience and stand out from the competition. Using seasonal marketing content helps brands enjoy a robust and engaging content calendar and see improved brand visibility and sales. For example, one such timely and trendy topic to kick off the new year is Dry…

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As seasons change, so too do your target audience’s desires and behaviors. Engaging in seasonal marketing campaigns helps you position your brand as the go-to resource for your demographic’s evolving needs. Whether you’re promoting health movements like Dry January or products like pumpkin spice lattes, engaging in time-sensitive marketing opportunities is sure to drive results.…

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For a business and brand to grow, it needs to create traction in the market. To do that, someone has to start talking about your business. Relying solely on print ads, traditional advertising and marketing, public relations, and word-of-mouth is not going to get you very far these days. Instead, rely on different media platforms,…

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The power of the right Influencer Marketing agency is simply beyond belief. Aside from being highly customizable, it can expand to an endless audience. In a generation where almost everybody looks up to a favorite social media influencer or two, a single Instagram story or Facebook post can immediately shoot up sales—even for unknown brands. …

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How Brands Should Utilize Employee Advocates and Influencers

With the increasing demand for authenticity, relatable influencers with a small number of followers are expected to take the spotlight from celebrities and macro-influencers this year. Aside from micro- and nano-influencers, brands can empower employee advocates and influencers to promote products and services on their social media accounts and generate engagement. This post will discuss…

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Since early 2000, unboxing videos surged in popularity due to the increasing use and development of social media platforms. Many brands invest in unboxing campaigns as part of their marketing strategies nowadays. In fact, a number of brands partner with influencers to come up with successful unboxing influencer marketing campaigns that generate great ROI.In order…

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An unboxing campaign is becoming more popular as the years passed. In fact, more than 90,000 viewers search for YouTube unboxing videos monthly. In addition, about 40 videos on YouTube accumulated more than 10 million views. YouTube unboxing channels also gained millions of subscribers in the past few years. For instance, Ryan’s World, one of…

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