CASE STUDY - 3M FILTRETE
LIVE EVENT
LIVE EVENT ATTENDEES
OBJECTIVE
- Raise awareness.
- Generate impressions.
- Amplify social media buzz.
ACTIVATIONS
- Live Event
- Blog Tour
- Sponsored Social Media Posts
CAMPAIGN OVERVIEW
Five bloggers hosted separate live events and shared samples of Tiny Prints’ new card collection. Presentations were given to a total of 45 guests while social sharing was encouraged to increase online buzz.
Blog posts were published prior to the event to drum up attendee interest. Recap posts along with social media posts documenting the bloggers’ experiences were published to achieve campaign objectives.
HIGHLIGHTS
- The blog posts received a total of 3,172 views.
