FOX SPORTS : SOCIAL MEDIA AMPLIFICATION (TARGETED)
TOTAL REACH
OBJECTIVES
- Drive engagement.
- Generate social media buzz.
- Get contest/giveaway entries.
- Increase video views.
ACTIVATIONS
- Blog Tour
- Facebook Blitz
- Sponsored Social Media Posts
CAMPAIGN OVERVIEW
Bloggers (14 total) published posts that highlighted the US Women's Soccer Team Mother's Day video and promoted it on various social media platforms. A giveaway requiring readers to like and comment on the Youtube video as well as promote the link on social media was done. During the Facebook Blitz, 70 Bloggers went to the FOX Sports Facebook page, shared the video, and wrote comments to achieve the campaign objectives.
HIGHLIGHTS
- The campaign generated 1,364 giveaway submissions.
- The Mother's Day video received 1,819 Facebook likes and 228 comments.
