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AVEDA RETAIL EVENT

RETAIL EVENTS
EVENT ATTENDEES

OBJECTIVES

  • Drive foot traffic to Aveda stores.
  • Generate impressions.
  • Raise product awareness.
  • Result in affiliate sales.

ACTIVATIONS

  • Blog Tour
  • Live Event
  • Sponsored Social Media Posts

CAMPAIGN OVERVIEW

Bloggers (11 total) hosted in-store live events with at least 25 attendees each. Blog posts were published prior to the event to drum up interest in the campaign. Recap posts were published along with social media posts documenting the participants in-store experiences after the event. Coupons for Aveda’s Summer Solutions products were offered to the bloggers' audiences.

HIGHLIGHTS

  • Thousands of dollars worth of Aveda products were sold over the course of the campaign.
  • Over 300 people attended the live events.

CAMPAIGN EXAMPLES

Aveda A 700x400

spanglishbaby.com

click to see example

Aveda A 500x400

510families.com

click to see example

Mom it forward 500x300

youtube.com/momitforward

click to watch video

Aveda 700x400

510families.com

click to see example

"IT WAS GREAT to hear the staff walk everyone through the products and let everyone know why the collection is SO POPULAR AND NECESSARY FOR THE SUMMER."

- Aveda Blogger

LEARN HOW A RETAIL EVENT CAN

HELP YOU REACH YOUR OBJECTIVES.

CASE STUDIES

Salad 700x300

MULTI-YEAR COMBO PROGRAMS

Avocados For Mexico

Click to See Case Study

Atlantic Records - 500x300

COMBINATION CAMPAIGNS

Atlantic Records/Kelly Clarkson

Click to See Case Study

Shutterfly - 500x300 - stock

AMBASSADOR PROGRAMS

Shutterfly

Click to See Case Study

Crayoloa 700x300 - girls

SOCIAL MEDIA AMPLIFICATION

Crayola

Click to See Case Study

McCormick 700x300

PINTEREST CAMPAIGNS

McCormick

Click to See Case Study

Donaldson 500x300

PRESS EVENTS

Orlando Universal Resort

Click to See Case Study

bodyarmor - bottle circle -500x300

BLOG TOURS

BODYARMOR

Click to See Case Study

Mattressfirm - Mom& Baby -700x300

CONTESTS AND PROMOTIONS

Mattress Firm

Click to See Case Study

tocaboca

APP REVIEW CAMPAIGNS

Toca Boca

Click to See Case Study

Tmobile balloons 500x300

RETAIL EVENTS

T-Mobile

Click to See Case Study

Soccer Ball 500 x300

SOCIAL MEDIA AMPLIFICATION

Fox Sports

Click to See Case Study

Kisses 700x300

RETAIL EVENTS

Aveda

Click to See Case Study

Food 700x300

HYPER-LOCAL CAMPAIGNS

Chick-Fil-A

Click to See Case Study

Jammin 500x300

VIDEO CAMPAIGNS

Jammin' Jammies

Click to See Case Study

Office Max 500x300

CAUSE MARKETING CAMPAIGNS

Office Max

Click to See Case Study

hasbro 700x300

CONFERENCE SPONSORSHIPS

Hasbro/DohVinci

Click to See Case Study

CURIOUS TO SEE HOW YOU CAN MEET 
YOUR OBJECTIVES AND DRIVE AMAZING ROI?