AVEDA RETAIL EVENT
RETAIL EVENTS
EVENT ATTENDEES
OBJECTIVES
- Drive foot traffic to Aveda stores.
- Generate impressions.
- Raise product awareness.
- Result in affiliate sales.
ACTIVATIONS
- Blog Tour
- Live Event
- Sponsored Social Media Posts
CAMPAIGN OVERVIEW
Bloggers (11 total) hosted in-store live events with at least 25 attendees each. Blog posts were published prior to the event to drum up interest in the campaign. Recap posts were published along with social media posts documenting the participants in-store experiences after the event. Coupons for Aveda’s Summer Solutions products were offered to the bloggers' audiences.
HIGHLIGHTS
- Thousands of dollars worth of Aveda products were sold over the course of the campaign.
- Over 300 people attended the live events.
