AVEDA RETAIL EVENT
RETAIL EVENTS
EVENT ATTENDEES
OBJECTIVES
- Drive foot traffic to Aveda stores.
- Generate impressions.
- Raise product awareness.
- Result in affiliate sales.
ACTIVATIONS
- Blog Tour
- Live Event
- Sponsored Social Media Posts
CAMPAIGN OVERVIEW
11 influencers who represented a diverse background and community of followers hosted in-store live events with at least 25 attendees each. As part of the campaign, the influencers were required to share blog posts prior to the event to drum up interest in the campaign. After the events took place, the influencers published recap posts that were promomted on social media. The coverage helped showcase the participants' in-store and hands-on experiences with the brand. To further increase engagement and awareness, coupons for Aveda’s Summer Solutions products were offered to the influencers' audiences.
HIGHLIGHTS
- Thousands of dollars worth of Aveda products were sold over the course of the campaign.
- Over 300 people attended the live events.
