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T-MOBILE : RETAIL EVENT

LIVE EVENT ATTENDEES
LIVE EVENTS
GEOGRAPHICAL MARKETS

OBJECTIVES

  • Drive foot traffic to T-Mobile stores.
  • Get giveaway entries.
  • Raise product awareness.

ACTIVATIONS

  • Blog Tour
  • Giveaway
  • Live Event
  • Sponsored Social Media Posts

 CAMPAIGN OVERVIEW

Bloggers (23 total) participated in two separate campaigns in 12 different markets. Each blogger hosted an in-store live event at a local T-Mobile store. Blog posts were published prior to the event to drum up interest. Recap posts along with social media posts documenting the in-store experiences were published after the event. A giveaway was also hosted for the second phase of the campaign to further achieve the campaign objectives.

HIGHLIGHTS

  • 3,677 entries were recorded for the T-mobile giveaway.
  • At least 3 event attendees switched their cell phone carrier to T-Mobile during the event.

CAMPAIGN EXAMPLES

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housefulofnicholas.com

click to see example

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ourordinarylife.com

click to see example

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kidsactivities.com

click to see example

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amyeverafter.com

click to see example

"IT WAS A GREAT EXPERIENCE for me. I can't say enough positive things about Forward Influence and the T-Mobile event team. Thanks for bringing me in and LETTING ME WORK WITH YOU!"

- San Antonio Live Event Blogger

LEARN HOW A RETAIL EVENT CAN
HELP YOU REACH YOUR OBJECTIVES.

CASE STUDIES

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MULTI-YEAR COMBO PROGRAMS

Avocados For Mexico

Click to See Case Study

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COMBINATION CAMPAIGNS

Atlantic Records/Kelly Clarkson

Click to See Case Study

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AMBASSADOR PROGRAMS

Shutterfly

Click to See Case Study

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SOCIAL MEDIA AMPLIFICATION

Crayola

Click to See Case Study

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PINTEREST CAMPAIGNS

McCormick

Click to See Case Study

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PRESS EVENTS

Orlando Universal Resort

Click to See Case Study

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BLOG TOURS

BODYARMOR

Click to See Case Study

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CONTESTS AND PROMOTIONS

Mattress Firm

Click to See Case Study

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APP REVIEW CAMPAIGNS

Toca Boca

Click to See Case Study

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RETAIL EVENTS

T-Mobile

Click to See Case Study

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SOCIAL MEDIA AMPLIFICATION

Fox Sports

Click to See Case Study

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RETAIL EVENTS

Aveda

Click to See Case Study

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HYPER-LOCAL CAMPAIGNS

Chick-Fil-A

Click to See Case Study

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VIDEO CAMPAIGNS

Jammin' Jammies

Click to See Case Study

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CAUSE MARKETING CAMPAIGNS

Office Max

Click to See Case Study

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CONFERENCE SPONSORSHIPS

Hasbro/DohVinci

Click to See Case Study

CURIOUS TO SEE HOW YOU CAN MEET 
YOUR OBJECTIVES AND DRIVE AMAZING ROI?