T-MOBILE : RETAIL EVENT
LIVE EVENT ATTENDEES
LIVE EVENTS
GEOGRAPHICAL MARKETS
OBJECTIVES
- Drive foot traffic to T-Mobile stores.
- Get giveaway entries.
- Raise product awareness.
ACTIVATIONS
- Blog Tour
- Giveaway
- Live Event
- Sponsored Social Media Posts
CAMPAIGN OVERVIEW
Bloggers (23 total) participated in two separate campaigns in 12 different markets. Each blogger hosted an in-store live event at a local T-Mobile store. Blog posts were published prior to the event to drum up interest. Recap posts along with social media posts documenting the in-store experiences were published after the event. A giveaway was also hosted for the second phase of the campaign to further achieve the campaign objectives.
HIGHLIGHTS
- 3,677 entries were recorded for the T-mobile giveaway.
- At least 3 event attendees switched their cell phone carrier to T-Mobile during the event.
